1. TOP 10 LEARNING QUESTIONS in CHAPTER 2: Developing Marketing Strategies & Plans Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM

4. A. Marketing : the firm makes a product or service and then sells it B. Marketing: takes place after the firm makes the product or service C. Marketing: takes place at the beginning of planning 2. Which of the following is true about traditional marketing?

5. 2. Which of the following is true about traditional marketing? A. Marketing : the firm makes a product or service and then sells it B. Marketing: takes place before the firm makes the product or service C. Marketing: takes place at the beginning of planning

6. 3. The Value Delivery Process involves - A. Identifying, delivering and communicating superior service B. Identifying, delivering and communicating superior products C. Identifying, delivering and communicating superior value

7. 3. The Value Delivery Process involves - A. Identifying, delivering and communicating superior service B. Identifying, delivering and communicating superior products C. Identifying, delivering and communicating superior value

8. 4. Which of the following are false about core competencies? A. It is a source of competitive advantage B. It has applications in a wide variety of markets C. It is difficult to imitate D. It can obtain better quality and lower costs

9. 4. Which of the following are false about core competencies? A. It is a source of competitive advantage B. It has applications in a wide variety of markets C. It is difficult to imitate D. It can obtain better quality and lower costs

22. TOP 10 LEARNING QUESTIONS in CHAPTER 2: Developing Marketing Strategies & Plans Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM