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Changing tracks at Asia Pacific Rail 2017: 5 factors to unlock rail travel in Asia

Asia Pacific Rail event is one of the best places to talk about rail in Asia. Rail isn’t only about infrastructure, equipment and communication technology… its ultimate goal is growing its ridership and this is about Rail Travel. Complex and still hardly visible in the booming travel industry.

As a new player in Asia Pacific for rail, Amadeus launched this research paper to better understand the rail market and at the same time better understand the challenges at stake for railways.
The exercise gave us some clear insights about the region, and put some light more specifically on some make or break factors that are key for railways to consider to become more prominent players and capture a bigger share of the world of travel in APAC.

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Changing tracks at Asia Pacific Rail 2017: 5 factors to unlock rail travel in Asia

  1. 1. Pierre-Yves Guillaume Head of Rail Asia Pacific, Amadeus Hong Kong, 21 March 2017 Five make-or-break factors to unlock rail travel in Asia Pacific ©AmadeusITGroupanditsaffiliatesandsubsidiaries Changing tracks
  2. 2. 2 ©AmadeusITGroupanditsaffiliatesandsubsidiaries 3 bn 3.7 bn China the world’s fastest growing rail market
  3. 3. 3 ©AmadeusITGroupanditsaffiliatesandsubsidiaries The Asia Pacific rail market: united in diversity North Asia China, Hong Kong, Japan, Korea, Macau, Taiwan Southeast Asia Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam Indian Subcontinent Bangladesh, India, Nepal, Sri Lanka Pacific Australia, New Zealand
  4. 4. ©AmadeusITGroupanditsaffiliatesandsubsidiaries Convenience 1. Capturing customers old and new “Those who are familiar with rail services use them. Those who aren’t can’t use them. To play a greater role in the wider travel ecosystem and increase ridership, rail operators need to meet the needs of infrequent as well as frequent travellers.” Prashanth Kuchibhotla, Director, Strategy and Business Development, Expedia Merchandising Amazing service
  5. 5. ©AmadeusITGroupanditsaffiliatesandsubsidiaries “We want for rail what we already get for air, namely some easy, online ways to plan, compare, manage, predict, book and pay. The integration of different channels is the dream of every traveller – as well as every travel agent.” Bertrand Saillet, General Manager, South East Asia, FCM Travel Solutions 2. Make timetables, booking and data universally available Visibility Data Timetables
  6. 6. ©AmadeusITGroupanditsaffiliatesandsubsidiaries 3. Mobile is a must “The fact is, if you don’t have a successful mobile platform, it’s going to be a problem for travellers to view rail as their default, no matter how good the on- board experience.” Sim Howe Chai, Managing Director, APAC Rail and Transit Industry, Accenture Technology Chat bots Customer experience
  7. 7. ©AmadeusITGroupanditsaffiliatesandsubsidiaries 4. Complement, cooperate and compete “For historic reasons, our stations are located away from the main urban centres, yet customers expect a door-to-door service. The challenge is to create intelligent transport systems by cooperating with bus and local rail networks.” Min Chen, CIO, Taiwan High Speed Rail Corporation Competition Airport express Multimodality Collaboration
  8. 8. ©AmadeusITGroupanditsaffiliatesandsubsidiaries 5. Make payment easy “We see a lot of innovation in the world of payments. There could be many different ways to pay for tickets. Our challenge is to make our systems very open, and to accept new payment methods as soon as they achieve critical mass.” Min Chen, CIO, Taiwan High Speed Rail Corporation Contactless Ticketless Frictionless
  9. 9. ©AmadeusITGroupanditsaffiliatesandsubsidiaries Download our whitepaper: 5 make-or-break factors to unlock rail travel in Asia Pacific Download here Interested to find out more?
  10. 10. ©AmadeusITGroupanditsaffiliatesandsubsidiaries You can follow us on: Amadeus Rail Thank you!