Big Data for Informed Decisions by Lisa Prassack, Prassack Advisors, Keynote presentation at the SPAA Conference 2016

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Big Data Applications for Informed Decisions
A Prassack Advisors Briefing

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Kilometers Fields Plants

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THE VALUE OF WEATHER DATA
• Weather data for Decision Support
• How to “speak weather”
• Best practices
• Evaluating sources

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THE VALUE OF WEATHER DATA
Weather by the Numbers
• Weather variability
• Small changes matter
• Plant vigor
• Pest physiology
• Soil stability
• Nutrient availability

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Weather
Data
Field
Data
Agronomic
Models

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HOW TO “SPEAK WEATHER DATA”

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Crop Planning
Daily Operations
Crop Monitoring
HOW TO “SPEAK WEATHER DATA”

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2.0
1.0
Inches
0
Crop Demand
Actual Rain
Today
Tassel Silk Maturity16 Leaf12 Leaf8 Leaf5 Leaf2 LeafEmerge

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DECISION SUPPORT – BEST PRACTICES
Field Management
Pre-Season
Planning
Daily
Operations
Crop
Monitoring
Post-Season
Analysis
Yield   
Pest and Disease   
Applications and Interventions  
Field Conditions 
Extreme Events   

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Soil Compaction
Chemicals and Amendments
Soil Moisture
Soil EC | EM
Soil Temperature
Weather – daily, hourly
Crop Scouting
Disease Forecasting
LAYERS

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Processing/ Production
Field Operations Decision Framework
Field data alerts / analytics
Weather
Station
Field
Sensors
Equipment
Tool
Scouting
Devices
Imagery
Weather
Imagery
Crop
Pest
Water
Inventory
On‐Site
Monitoring
Off‐Site
Monitoring
Off‐Site
Modeling
PUTTING IT ALL TOGETHER

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Planting Time?

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Claim?
Prove it.

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To Spray or
Not to Spray?

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PRODUCTIVITY & DELAY – SUGAR CANE

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Data to Make a Good Decision

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Remote
Imagery
Global
Positioning
Mobile
Office
Smart
Sprayers
Full Farm
Management
Mobile
Applications Logistics
Tracking
Smart
Planters
Soil
Analysis
Smart
Harvesters
Precision
IrrigationField
Sensors
Water
Soil
VR
eNDVI
Rainfall
GDD
Crop
Date
Smart Drainage
INTEGRATE: PRECISION TO DECISION

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HERD MANAGEMENT

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NEW PLAYERS

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SOIL SENSOR MESH

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VERIZON

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8354 Northfield Blvd., G-3700
Denver, CO 80238
info@prassackadvisors.com
1-303-570-8141
www.prassackadvisors.com
Prassack Advisors, LLC

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AGRICULTURE BUSINESS OWNER
FUNCTION
SERVICE DELIVERY /
OUTSOURCER
INTERIM CIO / PMO

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• OUR SERVICES
• Prassack Advisors provide strategic marketing and consulting services with actionable results.
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Strategy & Business
Consulting
Research & Content
Development
Field Trial Labs
Integration Services

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GROWERS HAVE MANY FACTORS TO MANAGE
Accounting
Grain
Contracts
Sustainability/
Traceability
Record
Keeping
Soil Sampling
Weather
Reporting
Input Costs
Crop Planning
Profitability
Scenarios
Crop Scouting

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 Q7. What do you think are the top 3 reasons why managing farm data is important?
Have farm data management system(n=211)
41%
39%
37%
30%
28%
21%
9%
8%
6%
5%
5%
5%
3%
9%
Profitability scenarios
Improved decision making
Crop planning
Organizational efficiency
Benchmarking performance vs past years
Traceability Accounting/ record keeping
Financial purposes/ financial planning
Management/ improved management
Inventory management
Competitive advantage Knowledge/ data
access Environmental sustainability
Other
TOP 3 REASONS MANAGING FARM DATA IS IMPORTANT
Biggest reasons
for managing
farm data

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GROWING NUMBER OF PLATFORMS

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WEATHER-DRIVEN DECISION SUPPORT
570
million farmers
i the world
Irrigation
Scheduling
Asset
Mgmt
Finance
Records
Field
Maps
Precision
Ag Tools Scouting
Soil
Health
Spray
Records
Yield
Info
Field
Activities
Machine
Data
Aerial
Imagery

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WEATHER-DRIVEN DECISION SUPPORT
570
million farmers
i the world
Irrigation
Scheduling
Asset
Mgmt
Finance
Records
Field
Maps
Precision
Ag Scouting
Soil
Health
Spray
Records
Yield
Info
Field
Activities
Crop
Insurance
Aerial
Surveys
Irrigation
Scheduling
Asset
Mgmt
Finance
Records
Field
Maps
Precision
Ag Tools Scouting
Soil
Health
Spray
Records
Yield
Info
Field
Activities
Machine
Data
Aerial
Surveys
Agro-
nomic
Models
Weather
Data
API’s
&
Widgets
Agriculturally Relevant Weather-Agronomics

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Insight & Recommendations
Energy Management
Solar ROI Calculator
Enhanced Insights
EV Charging

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Prassack Advisors
helps established and
emerging innovators
deliver solutions that
matter for farmers,
agribusiness and food
producers.

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IoT
ENABLING INFORMATION
TO DO A JOB WELL

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Do I Bale or Not?

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DESCRIBE ENVIRONMENT

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