GBS is a global software company that provides social business tools to its employees and customers. It uses tools like IBM Connections, Quickr, and BleedYellow for internal collaboration and external engagement. However, GBS lacks a clear social media strategy and most employees are not involved in social initiatives. The document discusses how GBS plans to address this through increased training and use of social platforms to improve communication, innovation, and competitiveness.

1. GBS Social
Business Audit
Team Connect

2. DeveloperWorks
 Message Board
 Feeds
 Bookmarks
 Wiki
 Activities

3. What is GBS?
 Group Business Software (GBS) is a global
software and service company
 Premier IBM Business Partner,
specialization lies in cloud technology
 Headquarters in NYC and Frankfurt
 Mission: “Reduce corporate IT spending by
enabling any Lotus application internally or
externally in a self-service fashion by 2014.”

4. What “social” challenges does
GBS face?
 No social media strategy
 Only a handful of employees are involved in
social business practices
 Do not use social media to its fullest
capability
 Unsure what type of content to post
externally

5. Why is a transformation to a
social business important?
 Increase business results while cutting costs
 Efficiently share information and collaborate
on projects
 Remove time zone barriers

6. How does GBS currently use
social business tools?
 Information repository
 Project management
 External interaction
 Public and private blogs

7. Which environments does
GBS currently use in its social
business initiatives?
 Internal – getting employees involved
 External – engaging customers

8. Top Five Business Pressures
1. Achieve better business results
2. Leverage sharing and collaboration
3. Communicate across different time zones
4. Remain innovative
5. Stay competitive

9. How would you categorize the
use of social business at
GBS?
 Medium level
 No solid strategy
 Fire hose approach
 Not enough engagement

10. What departments at GBS
are focused on social
business initiatives?
 Marketing
 Product development

11. How does GBS plan to
address the business
pressures they identified?
 Sametime Instant Messenger
 IBM Connections
 IBM Quickr
 BleedYellow
 GroupLive cloud computer
 Lanyrd social conference directory

12. What organizational
capabilities does GBS have?
 Portals/groups for different company areas
 Employee profiles
 Form teams to solve business problems

13. How do social media tools
help GBS to become more
nimble when reacting to their
market?
 Synchronize all to post same message to
three main channels
 Get feedback immediately

14. How does GBS use social
media tools to become more
transparent?
 BleedYellow
 Internal and external knowledge sharing
 Blogs
 Defines GBS as a leading technology
company
 Facebook Photo App
 Adds a personal connection

15. On which social
channels/platforms does GBS
currently have corporate
profiles?
 Facebook
 Promote events
 Product updates
 YouTube
 Webinars
 Product demos
 Promotional videos
 Twitter
 Promote products and services
 Foursquare
 Reward employees and customers

16. How active is GBS in the
bloggersphere and what
topics are GBS bloggers
engaged in?
 Twelve internal and external active bloggers
 External Topics
 Lotus Connections
 Events, products and services
 Press releases/newsletters
 Internal Topics
 Processes
 Collaboration efforts
 New product information
 Press releases/newsletters

17. What encourages GBS
employees to use social
business tools?
 Marketing is pushing employees to come on-
board
 Easier to communicate with employees
across different time zones
 Private Facebook group enables employees
to get to know each other

18. Which technology enablers
does GBS currently use, and
how?
 Internal
 IBM Lotus Connections
 Share ideas
 Ask questions
 Locate and store information
 IBM Quickr
 Project management
 External
 BleedYellow
 Engage with customers, prospects and
experts

19. What steps does GBS take
for to bringing a response
team together for a key
business threat?
 GBS has encouraged all its employees to
create profiles within connections
 Employees are encouraged to list skills and
areas of expertise
 It now takes less than a week to create a
response team

20. At what point in the customer
on-boarding phase (and how)
does GBS leverage a social
business strategy?
 Leverages a business strategy immediately
 Accomplished through BleedYellow
 Allows customers to post personal
profiles, write blogs, share bookmarks and
create communities

21. Does GBS have online
communities to obtain
feedback from prospects and
customers? If yes, how?
 External Facebook, Twitter, YouTube,
Foursquare, and blog pages
 Each have commenting features for
feedback

22. How often is the GBS brand
mentioned in social media?
 GBS is mentioned in social media on a
weekly basis

23. What is the Klout score of
@GBSKnows?
 GBS's Klout score is 38
 Their top three influential topics are:
 Video
 Domino
 YouTube

24. If and how does GBS
measure ROI or business
metrics impacted by social
business software?
 No standardized process for measuring ROI
or business metrics
 Extremely inconsistent