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PhD in Economics and Business from the University of Castilla la Mancha and Graduate Building Models in Ecology and Natural Resource Management at the Polytechnic University of Catalonia. PhD thesis Award by the Institute of Economic Studies of Madrid. Until 2002, she carried out her teaching and research activities in the Marketing Area of the University of Castilla la Mancha. From 2003 to 2006 she has been a co-odirector of the Master’s Degree Programme in Marketing and Communication Management, and from 2006 to 2012 she was served as Programmme Director of the Bachelor’s Degree in Business Administration at Open University of Catalunya. She has also been a visiting professor at Univer...