Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention. This talk will highlight and showcase how leading edge companies are leveraging big data to: Combine customer interaction data to understand customer buying journey Understand high-value customer behavior beyond profile segmentation Identify the most common path to customer churn Perform market basket analysis to help with cross-sell and up-sell Speakers: Matt Schumpert Director of Product Management Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.

1. ‘Plotting’ the Customer
Journey with Big Data
Analytics
Matt Schumpert
Boston Big Data Meetup
09.24.14
© 2014 Datameer, Inc. All rights reserved.

2. What is Datameer?
Datameer is the only end-to-end big data analytics
application purpose-built for Hadoop.
We enable companies to integrate, analyze
and visualize all of their data for
fastest time to new Insights.

3. Where we fit in:
Solutions Network
© 2013 Datameer, Inc. All rights reserved.
Analytics
Platform
Hardware
optimization
Predict
Customer
Churn
Internet of
Things
Advanced Log
Analytics
Fraud
Analytics
Customer
Journey
and more

4. How we got here:
© 2014 Datameer, Inc. All rights reserved.
Nov. 2009
Datameer founded
2012 V 2.1
First big data app
market
2014 V 4.0
Visual, end-to-end
2010 V 1.0
First end-user
application for Hadoop
2012 V 2.0
First big data
infographic designer
2013 V 3.0
First visual data mining
2011 V 1.3
First adv. security
model for Hadoop
NDA

5. What we deliver:
Point-and-click Analytics
250+ pre-built functions
Plug-in API
© 2014 Datameer, Inc. All rights reserved.
Drag-and-Drop Visualization
Any device
Wizard-led Data Integration
55+ Connectors
Plug-in API

6. How we’re different:
© 2014 Datameer, Inc. All rights reserved.
Datameer
ETL Data
Warehouse BI
VS

7. Deep Enterprise Integration
Data Sources Modeling
© 2014 Datameer, Inc. All rights reserved.
Social
Media
RSS/Web
RDBMS
Hive
HBase
Cassandra
Web Logs/
Application
Logs
Java
Virtualization
Security
LDAP
Monitoring
Scheduling
Application

8. Big Data Use Cases

9. Big Data Analytics Use Cases
New Product
Innovation
© 2014 Datameer, Inc. All rights reserved.
Customer
Analytics
Operational
Analytics
EDW
Optimization
Fraud and
Compliance

10. Goal: Fastest Time to Insights
Spreadsheet (1-2 months)
Integrate Analyze Visualize
Traditional BI (12-18 months)
Custom Big Data (18-24 months)
© 2014 Datameer, Inc. All rights reserved.
Time
Simplicity
Complex
ETL Data Warehouse BI
Sqoop
Oozie Pig Hive Sentry Mahout

11. Customer Analytics
Increase Customer
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Acquisition
Increase Revenue
per Customer
Product Enhancement
Reduce Customer Churn
Decrease Customer
Acquisition Cost

12. Business Challenges
Marketing and loyalty teams want to understand:
Customer buying journey
What behaviors make high-value customers
What behaviors that lead to churn
© 2014 Datameer, Inc. All rights reserved.

13. New Insights From All Your Data
© 2014 Datameer, Inc. All rights reserved.
Public Data/
Demographic
Data
Web
Mobile
Advertising
Marketing Automation
CRM
Social Media
Transaction Data / ERP

14. Understand Your Customer Journey
Harmonize customer interaction data
to understand customer journey
Understand high-value customer
behavior
Identify the most common paths to
customer churn
Perform market basket analysis to
improve with cross-sell / up-sell
© 2014 Datameer, Inc. All rights reserved.

15. Insights You Never Had Before
Multiple Trial Downloads Read one eBook (Guide) Webinar Participation Frequent Site Visitor
© 2014 Datameer, Inc. All rights reserved.
More than 4 Times
• Documentation
• Product
• Learn

16. Customer Journey - Shipping
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17. Customer Journey - Retail
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18. Success Stories

19. Reduce Customer Acquisition
Costs
Customer acquisition costs
30% Lower
© 2014 Datameer, Inc. All rights reserved.

20. Reduce Customer Churn
Reduced Customer Churn
© 2014 Datameer, Inc. All rights reserved.
Public Data/
Demographic
Data
CRM
Web
Call Center
by 50% Predict and Prevent
Customer Churn

21. Enhance Existing Products
Increase Revenue by 2x Reduced IT Costs by 50%
Game Event Logs
© 2014 Datameer, Inc. All rights reserved.
User Profile
Customers Segment
17-30 Men 30-45 Men
Young Women
User Behavior by Segment

22. 5 Billion Customer Attributes
Analyzed in 1 hour
7x More Data Points, 96% Faster
Customer Attributes
Processed (billions)
Before Now
0.7 5
© 2014 Datameer, Inc. All rights reserved.
Analytics Time
36 hours 1 hour

23. Demo:
Logistics Company

24. For More Information …
www.datameer.com
@datameer
© 2014 Datameer, Inc. All rights reserved.

25. @Datameer