This presentation was prepared and delivered for the Chartered Institute of Marketing's Construction Industry Group digital workshop. The event was held in London in March 2011
23. Permalinks Customise your permalink structure: Option 1: /%post_id/%postname%/ http://www.londonbloggers.net/619/blogging-challenges-2011/ Option 2: /%category%/%postname%/ http://www.londonbloggers.net/blogging/blogging-challenges-2011/ IMPORTANT: once you set your permalink structure, you should not change it.
92. Use a simple plugin to create a contact formRead: http://www.problogger.net/archives/2008/03/29/20-types-of-pages-that-every-blogger-should-consider/
99. Three key takeaways... Use plugins to improve functionality and SEO Amplify your content through SoMe Make your content engaging
100. Thank you Andy Bargery Managing Director Klaxon Ltd Tel: +44 (0)20 7193 6627 Email: andybargery@klaxonmarketing.co.uk Twitter: @andybargery Blog: www.klaxonmarketing.co.uk This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.
Notas del editor
Fortunately you can customise your permalink structures inWordpress.
The important thing is to set your permalink structure and to never change them on that blog.
Login to your Wordpress installation Open the settings menuClick on permalinksEdit the Custom Structure box – I use post ID and post name
Copy and past the selection on the next slide into the Update Services box.This is found within the Writing tab under settings in Wordpress
Look for content inspiration on Amazon by looking at the chapters of best selling books