Competed in a five-day-long case competition to find ways to increase brand awareness and increase revenue for a plumbing flat rate software company

1. Team Alpha
February 23, 2016
David Chang, Michael Clare, Sarina
Lee, Angela Lin

2. I. Goal
II. Identifying the problem
III.Recommendations
IV.Financials
V. Questions
VI.Appendix
Table of Contents

3. Project goal:
Money in your pocket

4. Number of Contractors in Each Sector (USA)

5. Understanding the problem
Communication:
● Branding
● Support service
● High churn rate
Homeowner Interest:
Lack of interest to
homeowners
Products:
Rhino Care

6. Recommendations
Create user-friendly
website
Improve user interface
Be active on social
media
Update Facebook and create LinkedIn account
Make Rhino Care
more accessible
Only 12% of customers use
Appeal to homeowners Access to over 14,000 homeowners
Community Events Employee volunteerismAppeal to homeowners Volunteer at local businessesVolunteer events

7. Improved Communications
Share posts across all social media platforms
Facebook
● LinkedIn

10. profitrhino.com
SEO
Social media trafficking
Sales and competitive advantage
Quality of clients

11. Volunteer in Community
Raise corporate/brand awareness in community and build relationships with target
markets
Build brand awareness & trust
26.8% of 500 largest U.S. public corporations that publicly emphasized commitment
ranked higher in financial performance than corporations that did not.

12. Customer Retention Rate
Improved support services
Customer feedback survey

13. Relevant Financial Information
Revenue Growth Rate: 200% (2016), 150% (2017), 90% (2018)
Profit Margin: 6% (2016), 14% (2017), 19% (2018)
Net Income: $101,023 (2016), $566,709 (2017), $1,486,105 (2018)

14. Questions?

15. Appendix
Retrieved from: Google ROI Statistics

16. Retrieved from: Determining the Value of Corporate Community Involvement by The Center for Corporate Citizenship at Boston College
Benefits of Community Involvement

17. Measure Returns on Volunteer Efforts
Retrieved from:https://www.linkedin.com/pulse/determining-roi-corporate-community-involvement-reana-
rossouw