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1
AABbOoUuT tY OthUeR fFaAcCiIlLiItTaAtToOrRsS 
Angie Salmon, SVP – EFL Associates 
Angie has completed over 120 executive search assignments 
during her ten-year tenure at EFL Associates. The ability to 
effectively recruit and retain emerging talent has become more 
important as Millennial candidates reach the executive ranks. 
Wayne Larson, Marketing – EFL Associates 
The token Millennial, Wayne leads CBIZ Human Capital Services & 
EFL Associates' national marketing efforts, specifically working 
cool, engaging stuff. 
2
GENERATIONS – OUR DEFINITIONS 
Generations Born Age 
1. Traditionalists 1930-1945 69-84 
2. Baby Boomers 1946-1964 50-68 
3. Gen X 1965-1976 38-49 
4. Gen Y/Millennials 1977- 37 and younger 
3
YOUR CURRENT MILLENNIAL INVESTMENT 
4 
Number of employees under 37 years old 
X 
Group's average total compensation 
= 
Total millennial investment
ESTIMATED U.S. POPULATION 
5 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Millennials 
(20-34) 
Gen X 
(35-49) 
Baby Boomers 
(50-69) 
Traditionalists 
(70-84) 
US Population Estimates (Millions) 
US Census as of July 2013 
Millennials will become 
75% of the global work 
force by 2025 and more 
are stepping into 
management positions 
every day. 
65.6M 
61.7M 
76.4M 
24.0M
UNDERSTANDING DIVERSITY VS STEREOTYPING 
6
TRADITIONALISTS (69-84) 
DEFINING MOMENTS & IDENTIFICATION 
95% OF TRADITIONALISTS 
ARE RETIRED FROM THE 
WORKPLACE 
AKA: THE SILENT GENERATION 
• Comfortable with delayed gratification 
• Hard work, sacrifice 
• Recognition for great contributions 
• Utilize the lifetime of wisdom 
• Ask them (they might not volunteer) 
• Mentor – Millennials trust them 
PERFORMANCE 
CLUES 
7
BABY BOOMERS (50-68) 
DEFINING MOMENTS & IDENTIFICATION 
AKA: POST WWII BABY BOOM 
BABY BOOMERS CONTROL OVER 
80% OF PERSONAL FINANCIAL 
ASSETS & MORE THAN HALF OF 
ALL CONSUMER SPENDING. 
PERFORMANCE 
CLUES 
• Competitive 
• Enjoy leading teams 
• “Work hard, pay your dues” 
• Measure work effort in hours per week 
• Want to be recognized for contributions 
• Prefer phone, personal interaction, meetings 
8
GENERATION X (38-49) 
DEFINING MOMENTS & IDENTIFICATION 
AKA: GEN Xers 
PERFORMANCE 
CLUES 
49% OF GEN Xers HAVE AT LEAST 
SOME COLLEGE EDUCATION 
• Naturally skeptical 
• Loyal to individuals (not companies) 
• Training is security 
• Wants career security rather than job security 
• Balance now – not late in life 
• Prefer email, voicemail, direct and immediate 
• Savvy with technology, media and information 
9
GENERATION Y (<37) 
DEFINING MOMENTS & IDENTIFICATION 
PERFORMANCE 
CLUES 
AKA: MILLENNIALS 
53% OF MILLENNIALS FEEL A 
MENTORING RELATIONSHIP WITH 
THEIR MANAGER WOULD IMPROVE 
THEIR VALUE & PRODUCTIVITY. 
• Respect accomplishment vs. authority 
• Accustomed to praise/feel entitled 
• Great multi-taskers, team members 
• Want meaning and good balance 
• Build parallel careers 
• Want excitement & challenge 
• Purpose/mission focused 
• Technology driven 
10
MOTIVATING A MULTI-GENERATIONAL WORKFORCE 
Traditionalists Boomers Xers Millennials 
I need Respect Status Feedback/ 
Autonomy 
Structure/ To 
Contribute 
Reward/ 
Motivation 
Acknowledge 
expertise 
Symbols of 
achievement 
/ Promotion 
Professional 
development/ 
Flexibility 
Flexibility/ 
Growth 
Attitude “Get the job 
done” 
“Let’s have a 
meeting and 
talk about it” 
“I’ll do my part, 
you do yours – 
we’ll meet up 
later.” 
“I can, I will – 
just let me.” 
Work ethic Sacrifice Driven Balanced Integration 
Communication 
style 
Formal/ Protocol Formal/ 
Process 
Informal/ 
Pragmatic 
Casual/ 
Immediate 
11
RECRUITING & RETAINING 
MILLENNIALS 
TIPS TO TAKE AWAY 
12
RECRUITMENT 
13
RECRUITMENT HOT BUTTONS 
Employer that fits lifestyle, personality, and priorities: 
Ethics 
Challenge 
Entrepreneurship 
Opportunity 
Creativity 
Technology 
Mission 
Lifestyle 
Diversity 
14
15 
ATTRACTRIENCGR MUIITLMLEENNNTIA TLASC -TTIACCSTICS 
 Make it personal 
 Instant gratification 
 Entertaining 
 Authentic 
 Straightforward 
 Set expectations 
 Y-Size your website 
 Offer more than 
money 
 Compensation 
package 
 Explain career path
Y-SIZE YOUR WEBSITE 
16
PERCEPTION IS REALITY 
17
RETENTION 
18
RETENTION STRATEGIES 
 Week One is All-Important 
 Create Customized Career Maps – Be Specific 
 Model the Way – Reward Performance 
 Create Challenges and Milestones 
 Promote Collaboration 
 Communicate & Provide Feedback - OFTEN 
 Transparency & Access to Leaders 
 Understand Motivations 
 Talent Management Reviews 
19
Range Spread 
20 
DESIGNING SALARY STRUCTURES 
Traditional Salary Structure Design 
Chief Financial Officer 
Controller 
Accountant 
Bookkeeper 
Accounting Clerk
Range Spread 
21 
DESIGNING SALARY STRUCTURES 
Salary Structure (and Career Paths) modified for Millennials 
Chief Financial Officer 
Controller 
Accounting Manager 
Accounting Supervisor 
Senior Accountant 
Accountant 
Junior Accountant 
Senior Bookkeeper 
Intermediate Bookkeeper 
Junior Bookkeeper 
Senior Accounting Clerk 
Intermediate Accounting Clerk 
Junior Accounting Clerk
OFFER MORE THAN MONEY 
22 
VS 
VS
23 
OFFER MORE THAN MONEY
UNDERSTAND CONFLICTS & “CLASHPOINTS” 
 Parallel Careers/Freelancing 
 Professionalism 
 Advancement 
 Flextime/Telecommuting 
 Inclusion 
 Rewards 
 Measuring Results vs. Time 
 Personal Technology 
24 
EXAMPLES: 
NEED FOR CONSTANT FEEDBACK: 
• Others see it: Irritating, bid for attention 
• Millennial perspective: Eager to please, efficiency 
CONFIDENT/SELF-ASSURED 
• Others see it: Entitled, unwilling to pay dues 
• Millennial perspective: 
Want meaningful, important work 
DISLIKING RIGID WORK SCHEDULES 
• Others see it: Lazy, won’t “put in the time” 
• Millennial perspective: 
Work can be done anywhere, will work tirelessly 
for something exciting
WHAT ALL GENERATIONS WANT 
 Challenging, meaningful work 
 Opportunities for learning 
 Development and advancement 
 Successful integration of work/personal life 
 Fair treatment 
 Competitive compensation 
 Leaders who are: 
– Accessible, lead by example 
– Acts as a coach, holds people accountable. 
25
SOURCES & WORK CITED 
Online Sources 
 “Managing Tomorrow’s People: The Future of Work to 
2020,” and “Millenials at Work: Reshaping the 
Workplace,” by Michael Rendell, Sandy Pepper, Karen 
Vander Linde, Leyla Yildririm, et. al. 
PriceWaterhouseCoopers 
 “Millennials facing unique workplace challenges,” by 
Lexy Gross, USA Today, September 24, 2013. 
 “Money no longer the motivator for Gen X and Gen 
Y?” by Ray Williams, Wired for Success-Psychology 
Today, August 1, 2010. 
 “Study Reveals Surprising Facts About Millennials In 
The Workplace,” by Shama Kabani, Forbes.com, 
December 5, 2013. 
 “What Millennials Want In The Workplace (And Why 
You Should Start Giving It To Them,” by Rob Asghar, 
Forbes.com, January 13, 2014. 
 The Beat (Up) Generation,” by Abby Ellin, Psychology 
Today, March 11, 2014. 
 Practical Advice for Managing a Multi-Generational 
Workforce, IBM 
“Leading and Motivating a Multi-Generational 
Workforce, Leadstar 
 Concerns Grow over Workforce Retirements and Skills 
 Gaps, SHRM & AARP 
 U.S. Census Data 2010 
Books 
 Y-Size Your Business: How Gen Y Employees Can Save 
You Money and Grow Your Business by Jason Ryan 
Dorsey (2009) 
 When Generations Collide: Who They Are. Why They 
Clash. How to Solve the Generational Puzzle at Work 
by Lynne C. Lancaster and David Skillman (2003) 
 Retiring the Generation Gap, Center for Creative 
Leadership, by Jennifer Deal (2006) 
Presentations 
 “Managing Generational Differences” CBIZ 
Supervisory Training, 2011. 
 Age Differences in Organizational Leadership, MRG 
Online Sources 
 “11 Tips for Managing Millennials,” by Susan 
Heathfield, About.com. 
 “Gen Y Job Seekers: How They’re Different from Gen X 
and Baby Boomers,” by Dan Schawbel, TIME.com, 
September 24, 2012. 
 “How Millennials are Transforming Careers and the 
Workplace,” by Ray Williams, Wired for Success – 
Psychology Today, September 16, 2013. 
 “How the Millennial Generation Will Change the 
Workplace,” by Ray Williams, Wired for Success- 
Psychology Today, March 19, 2014. 
26

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Recruiting and Retaining Millennials

  • 1. 1
  • 2. AABbOoUuT tY OthUeR fFaAcCiIlLiItTaAtToOrRsS Angie Salmon, SVP – EFL Associates Angie has completed over 120 executive search assignments during her ten-year tenure at EFL Associates. The ability to effectively recruit and retain emerging talent has become more important as Millennial candidates reach the executive ranks. Wayne Larson, Marketing – EFL Associates The token Millennial, Wayne leads CBIZ Human Capital Services & EFL Associates' national marketing efforts, specifically working cool, engaging stuff. 2
  • 3. GENERATIONS – OUR DEFINITIONS Generations Born Age 1. Traditionalists 1930-1945 69-84 2. Baby Boomers 1946-1964 50-68 3. Gen X 1965-1976 38-49 4. Gen Y/Millennials 1977- 37 and younger 3
  • 4. YOUR CURRENT MILLENNIAL INVESTMENT 4 Number of employees under 37 years old X Group's average total compensation = Total millennial investment
  • 5. ESTIMATED U.S. POPULATION 5 80 70 60 50 40 30 20 10 0 Millennials (20-34) Gen X (35-49) Baby Boomers (50-69) Traditionalists (70-84) US Population Estimates (Millions) US Census as of July 2013 Millennials will become 75% of the global work force by 2025 and more are stepping into management positions every day. 65.6M 61.7M 76.4M 24.0M
  • 6. UNDERSTANDING DIVERSITY VS STEREOTYPING 6
  • 7. TRADITIONALISTS (69-84) DEFINING MOMENTS & IDENTIFICATION 95% OF TRADITIONALISTS ARE RETIRED FROM THE WORKPLACE AKA: THE SILENT GENERATION • Comfortable with delayed gratification • Hard work, sacrifice • Recognition for great contributions • Utilize the lifetime of wisdom • Ask them (they might not volunteer) • Mentor – Millennials trust them PERFORMANCE CLUES 7
  • 8. BABY BOOMERS (50-68) DEFINING MOMENTS & IDENTIFICATION AKA: POST WWII BABY BOOM BABY BOOMERS CONTROL OVER 80% OF PERSONAL FINANCIAL ASSETS & MORE THAN HALF OF ALL CONSUMER SPENDING. PERFORMANCE CLUES • Competitive • Enjoy leading teams • “Work hard, pay your dues” • Measure work effort in hours per week • Want to be recognized for contributions • Prefer phone, personal interaction, meetings 8
  • 9. GENERATION X (38-49) DEFINING MOMENTS & IDENTIFICATION AKA: GEN Xers PERFORMANCE CLUES 49% OF GEN Xers HAVE AT LEAST SOME COLLEGE EDUCATION • Naturally skeptical • Loyal to individuals (not companies) • Training is security • Wants career security rather than job security • Balance now – not late in life • Prefer email, voicemail, direct and immediate • Savvy with technology, media and information 9
  • 10. GENERATION Y (<37) DEFINING MOMENTS & IDENTIFICATION PERFORMANCE CLUES AKA: MILLENNIALS 53% OF MILLENNIALS FEEL A MENTORING RELATIONSHIP WITH THEIR MANAGER WOULD IMPROVE THEIR VALUE & PRODUCTIVITY. • Respect accomplishment vs. authority • Accustomed to praise/feel entitled • Great multi-taskers, team members • Want meaning and good balance • Build parallel careers • Want excitement & challenge • Purpose/mission focused • Technology driven 10
  • 11. MOTIVATING A MULTI-GENERATIONAL WORKFORCE Traditionalists Boomers Xers Millennials I need Respect Status Feedback/ Autonomy Structure/ To Contribute Reward/ Motivation Acknowledge expertise Symbols of achievement / Promotion Professional development/ Flexibility Flexibility/ Growth Attitude “Get the job done” “Let’s have a meeting and talk about it” “I’ll do my part, you do yours – we’ll meet up later.” “I can, I will – just let me.” Work ethic Sacrifice Driven Balanced Integration Communication style Formal/ Protocol Formal/ Process Informal/ Pragmatic Casual/ Immediate 11
  • 12. RECRUITING & RETAINING MILLENNIALS TIPS TO TAKE AWAY 12
  • 14. RECRUITMENT HOT BUTTONS Employer that fits lifestyle, personality, and priorities: Ethics Challenge Entrepreneurship Opportunity Creativity Technology Mission Lifestyle Diversity 14
  • 15. 15 ATTRACTRIENCGR MUIITLMLEENNNTIA TLASC -TTIACCSTICS  Make it personal  Instant gratification  Entertaining  Authentic  Straightforward  Set expectations  Y-Size your website  Offer more than money  Compensation package  Explain career path
  • 19. RETENTION STRATEGIES  Week One is All-Important  Create Customized Career Maps – Be Specific  Model the Way – Reward Performance  Create Challenges and Milestones  Promote Collaboration  Communicate & Provide Feedback - OFTEN  Transparency & Access to Leaders  Understand Motivations  Talent Management Reviews 19
  • 20. Range Spread 20 DESIGNING SALARY STRUCTURES Traditional Salary Structure Design Chief Financial Officer Controller Accountant Bookkeeper Accounting Clerk
  • 21. Range Spread 21 DESIGNING SALARY STRUCTURES Salary Structure (and Career Paths) modified for Millennials Chief Financial Officer Controller Accounting Manager Accounting Supervisor Senior Accountant Accountant Junior Accountant Senior Bookkeeper Intermediate Bookkeeper Junior Bookkeeper Senior Accounting Clerk Intermediate Accounting Clerk Junior Accounting Clerk
  • 22. OFFER MORE THAN MONEY 22 VS VS
  • 23. 23 OFFER MORE THAN MONEY
  • 24. UNDERSTAND CONFLICTS & “CLASHPOINTS”  Parallel Careers/Freelancing  Professionalism  Advancement  Flextime/Telecommuting  Inclusion  Rewards  Measuring Results vs. Time  Personal Technology 24 EXAMPLES: NEED FOR CONSTANT FEEDBACK: • Others see it: Irritating, bid for attention • Millennial perspective: Eager to please, efficiency CONFIDENT/SELF-ASSURED • Others see it: Entitled, unwilling to pay dues • Millennial perspective: Want meaningful, important work DISLIKING RIGID WORK SCHEDULES • Others see it: Lazy, won’t “put in the time” • Millennial perspective: Work can be done anywhere, will work tirelessly for something exciting
  • 25. WHAT ALL GENERATIONS WANT  Challenging, meaningful work  Opportunities for learning  Development and advancement  Successful integration of work/personal life  Fair treatment  Competitive compensation  Leaders who are: – Accessible, lead by example – Acts as a coach, holds people accountable. 25
  • 26. SOURCES & WORK CITED Online Sources  “Managing Tomorrow’s People: The Future of Work to 2020,” and “Millenials at Work: Reshaping the Workplace,” by Michael Rendell, Sandy Pepper, Karen Vander Linde, Leyla Yildririm, et. al. PriceWaterhouseCoopers  “Millennials facing unique workplace challenges,” by Lexy Gross, USA Today, September 24, 2013.  “Money no longer the motivator for Gen X and Gen Y?” by Ray Williams, Wired for Success-Psychology Today, August 1, 2010.  “Study Reveals Surprising Facts About Millennials In The Workplace,” by Shama Kabani, Forbes.com, December 5, 2013.  “What Millennials Want In The Workplace (And Why You Should Start Giving It To Them,” by Rob Asghar, Forbes.com, January 13, 2014.  The Beat (Up) Generation,” by Abby Ellin, Psychology Today, March 11, 2014.  Practical Advice for Managing a Multi-Generational Workforce, IBM “Leading and Motivating a Multi-Generational Workforce, Leadstar  Concerns Grow over Workforce Retirements and Skills  Gaps, SHRM & AARP  U.S. Census Data 2010 Books  Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business by Jason Ryan Dorsey (2009)  When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work by Lynne C. Lancaster and David Skillman (2003)  Retiring the Generation Gap, Center for Creative Leadership, by Jennifer Deal (2006) Presentations  “Managing Generational Differences” CBIZ Supervisory Training, 2011.  Age Differences in Organizational Leadership, MRG Online Sources  “11 Tips for Managing Millennials,” by Susan Heathfield, About.com.  “Gen Y Job Seekers: How They’re Different from Gen X and Baby Boomers,” by Dan Schawbel, TIME.com, September 24, 2012.  “How Millennials are Transforming Careers and the Workplace,” by Ray Williams, Wired for Success – Psychology Today, September 16, 2013.  “How the Millennial Generation Will Change the Workplace,” by Ray Williams, Wired for Success- Psychology Today, March 19, 2014. 26