Facts and statistics are more than just interesting to read – sales facts and figures are an important tool you can use to customize your sales delivery to your audience. ~ Anthony Caliendo, The Sales Assassin

2. Only 47% of information used
during a customer’s purchase
decision comes from the
supplier
~ LiveHive

3. 57% of the buyer’s journey is
completed before the buyer
talks to sales
~ Corporate Executive Board

4. On average decision makers
consume 5 pieces of content
before being ready to speak to
a sales rep
~ CMOCouncil

5. Your buyer gets 100+ emails a
day, opens just 23% and clicks
on just 2% of them
~ Tellwise

6. 44% of B2B marketers have
generated leads via LinkedIn,
whereas only 39% have
generated leads through
Facebook and just 30% through
Twitter ~ ReachForce

7. 86% of B2B buyers access
business-related content on
mobile devices
~ Genwi

8. People are more likely to visit a
B2B tech company’s website
after seeing a tweet from the
company, getting them one
step closer to becoming a lead
~ KoMarketing Associates

9. 75% of buyers want marketers
to curb the sales-speak in their
content
~ DemandGen Report

10. 84% of B2B decision makers
begin their buying process with
a referral
~ SalesBenchmarkIndex

11. More than 5 people are now
involved in the average B2B
buying process
~ LinkedIn

12. Facts and statistics are more than just
interesting to read – sales facts and
figures are an important tool you can
use to customize your sales delivery to
your audience.
~ Anthony Caliendo, The Sales Assassin
author: The Sales Assassin:
Master Your Black Belt in Sales