In the presentation I have odne the SWOT analysis on McD

1. SWOT Analysis Of McDonald’s I’m lovin’ it Presented To : Mrs. NadiraChaturvedi Presented By : Atul Jain

3. I N T E R N A L E X T E R N A L STRENGTHS Successful Advertisement & Brand name Collaboration with Coke Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price WEAKNESSES 1. Weak Product Development 2. Management of Franchisee/Joint Venture OPPORTUNITIES Internationalization (Serving Only 1% of Population) 2. Growing Dining out Market THREATS More Health Conscious Customer Threat from local Competitor in different Countries Global economic recession Playing in a mature and saturated Industry

4. STRENGTHS Successful Advertisement & Brand name Collaboration with Coke Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price OPPORTUNITIES Internationalization (Serving Only 1% of Population) 2. Growing Dining out Market Market Penetration Strategy S2-O1&O2 Promotion and advertising with Coke to attract Coke customers. S3-O1&O2 Keep Environment Clean & Kids safe thus attracting families. S5-O1 Setting Prices according to different countries. Market Development Strategy S1-O1&O2 Explore New overseas market by intensive and aggressive promotion.

5. OPPORTUNITIES Internationalization (Serving Only 1% of Population). 2. Growing Dining out Market. STRENGTHS Successful Advertisement & Brand name Collaboration with Coke Clean Environment & Play Space for Kids 4. Professional Training for Employees 5. Competitive Price Product Development Strategy S4-O1&O2 Giving training to employees before entering into a new market.

6. STRENGTHS Successful Advertisement & Brand name. 2. Collaboration with Coke. 3. Clean Environment & Play Space for Kids. 4. Professional Training for Employees. 5. Competitive Price. THREATS More Health Conscious Customer. Threat from local Competitor in different Countries. Global economic recession. Playing in a mature and saturated Industry. Market Penetration Strategy S1-T2 Establish & maintain Brand Visibility with in competitor by promotional Campaign. S1-T3 Depict the picture which indicate eating an McDonald not only save your precious time but also a better food experience. S1-T4 Constantly reinforce the brand recognition by emotional attach strategy. S5-T2&T3 Setting competitive prices to tackle the competition and economic scenario.

7. STRENGTHS Successful Advertisement & Brand name Collaboration with Coke Clean Environment & Play Space for Kids Professional Training for Employees Competitive Price THREATS More Health Conscious Customer Threat from local Competitor in different Countries Global economic recession Playing in a mature and saturated Industry Product Development Strategy S2-T1 Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy). S4-T2&T4 Continuously improving services. S4-T3 Send more managers to Hamburger University to improve overall quality of employees. S3-T1&T2 Providing safe and clean environment for Kids thus delighting adults and retain them.

8. WEAKNESSES 1. Weak Product Development. 2. Management of Franchisee/Joint Venture OPPORTUNITIES Internationalization (Serving Only 1% of Population). 2. Growing Dining out Market. Product Development Strategy W1-O1 Change the menu in different countries and add some food with local flavor and move out some un popular Items. W1-O2 Promote different meal Plans catering to the needs of different customers. Forward Integration Strategy W2-O1&O2 Prefer direct investment in your countries and be selective in choosing the franchisees and evaluate them regularly.

9. WEAKNESSES 1. Weak Product Development. 2. Management of Franchisee/Joint Venture THREATS More Health Conscious Customer. Threat from local Competitor in different Countries. Global economic recession. Playing in a mature and saturated Industry. Product Development Strategy W1-T1 Develop new product line which focus on organic and healthier food. W1-T2 Add more flavor and new type of Fast Food which differentiate the company from its competitor. Market Penetration Strategy W1-T3 Use buy more save more promotion strategy, add special offers, family size meal with lower price.

10. THANK YOU….