Factors influencing Organizational Behaviour/Key elements of OB, The Perception process, Perceptual Mechanism, Perceptual Organization, Perceptual Interpretation. BBA NOTES, OB NOTES

1. ORGANIZATIONA
L BEHAVIOUR
PRESENTED BY
K.BALASRI PRASAD
B.Sc (KU), M.B.A (OU), NET (UGC), (Ph.D) (MGU)

2. Organizational Behaviour meaning
Organizational Behaviour(OB) actually refers to the
behaviour of the people in the organization.
OB is a field of study that investigates the impact that
individuals, groups and structure have on behaviour within
organizations.
It covers three determinants of behaviour withiin
organizations:
Individuals
Groups
Structure

3. It uses information and interprets the findings so that the
behaviour of an individual and group can be canalized as
desired.
The scope of OB:
Leadership
Employee motivation
Impact of personality on performance
Creation of effective teams and groups
Study of different organizational structures
Individual behaviour, attitude and learning
Perception
Impact of culture on organizational behaviour

4. Management of change
Stress and conflict management
Organization development and organizational design
Transactional analysis
Group behaviour
Power and politics
Definition of Organizational Behaviour:
“Organizational behaviour is a field of study that
investigates the impact that individuals, group and
organizational structure have on behaviour within
organization, for the purpose of applying that
knowledge towards an organizational effectiveness.”

5. Factors influencing Organizational Behaviour/Key
elements of OB:
People: Organizations are run by people who make
up the internal social system of the organization.
People consists of individuals and groups.
-> Managers of today have to be prepared to deal
with all the changes and trends and they have to adapt
themselves to them.
Structure: In every organization , two types of social
systems exist, Formal and Informal.
-> The Formal relationship of people in
organization is considered as Structure of
organization. Different people perform different jobs at
different levels.

6. Technology: The type of technology used in the
organization has a very significant influence on the working
relationships among individuals and groups.
-> Technology allows people to do more work in a
better way.
Environment: An organization have to operate within an
internal and external environment.
-> Environment influences the attitudes of people,
affects working conditions and provides competition for
resources and power.

7. Perception:
 Perception is the process through which the information
from outside environment is selected, received, organized
and interpreted to make it meaningful to you.
 This input of meaningful information results in decisions
and actions.

9. The Perception process:
I. Perceptual inputs:
A number of stimuli are constantly confronting people
in the form of information, objects, events, people etc,. In
the environment which serve as inputs of the perceptual
process.
II. Perceptual Mechanism:
When a person receives information, he tries to
process it through Selection, Organization and
Interpretation.
A. Perceptual Selectivity: The tendency to select
certain objects from the environment for attention

10. One need to screen or filter out most of the inputs so as
to deal with important or relevant ones.
The following factors govern the selection of stimuli:
(i) External factors:
(a) Size (b) Intensity
(c) Repetition (d) Status
(e) Contrast (f) Novelty & Familiarity
(ii) Internal factors:
(a) Learning (b) Motivation (c) Personality

11. B. Perceptual Organization:
Perceptual inputs are organized in such a manner that
would facilitate to extract meaning out of what one
perceive.
Organizing stimuli is based on the following principles:
(i) Figure and Ground: The perceived object or
person or event stands out distinct from its background and
occupies the cognitive space of the individual.
(ii) Perceptual Grouping: The tendency to combine
individual stimuli into meaningful patterns.

12. Perceptual Grouping can be done on various
parameters like:
(a)Similarity (b) Proximity
(c) Closure (d) Continuity
(e) Perceptual Constancy
(i) Shape (ii) Size (iii) Colour
(f) Perceptual Context
(g) Perceptual Defense
(C) Perceptual Interpretation:
 The Perceiver interprets or assigns meaning to the
information. Perception is said to have taken place only
after the data have been interpreted.

13. (D) Checking:
 Perceiver tends to check whether his/her interpretations
are right or wrong.
 One way of checking is for the person himself to indulge
in Introspection.
(E) Reacting:
The perceiver shall indulge in some action in relation to
the perception.
 The action depends on whether the perception is
favourable or unfavourable.
Negative when perception is unfavourable and positive
when perception is favourable.