The document summarizes the results of audience research conducted for a music magazine. Key findings include that over 66% of respondents were female and over 62% were age 16 or under, matching the target demographic. Responses also showed a preference for pop charts music and indicated most would pay £3 or more for a magazine. This provides guidance on pricing and content focus for interviews, events, and stories that readers want to see about popular bands.

1. Audience Research

2. My research shows that my
responses are relevant as
66.52% of them were
female, which is my target
audience.

3. My responses show that
that response is relevant
to my magazine as
62.50% of the responses
are 16 or under, which
again matches my target
audience.

4. What type of music magazines do you
like read?
• My responses for question 3 varied as it was an open
question so the public could write their own answers.
• Some of the responses showed specific magazines such
as Kerrang and , however I received feedback
explaining that people like the information inside the
magazine such as:
• “Ones with lots of tour and event dates and interviews
with artists I enjoy. Especially local music/events.”
• This could be something I could take in consideration
when it comes to my contents page.

5. For question 4, my responses
match my target audience again
as it shows that the most
favoured music type is Pop
Charts.

6. My responses show that the most
people pay over £3.00 for a magazine
so this gives me an idea that I think
for my magazine I’d price it for about
£3.00.

7. The responses on this question
show that people like magazines
for different reasons so I would
like to take this into consideration
when doing my covers.
For the cover I could use an image
of a well known band as the main
image to grab the viewers
attention followed by a good
story, people would actually like
to read.

8. The responses on this question tell
me what type of music magazines
people like, so I can now look into
their magazines are look at their
layout, and what type of stories they
cover to try fit it into my magazine.