3. SMBs always need to grow.
Existing customers
move, switch
businesses, etc.
You need to replace
old customers.
And win new ones.
The #1 Challenge of
Small Businesses:
FINDING &
KEEPING
CUSTOMERS
Source: Forbes
3
4. Who are the best customers
to attract?
The ones who are actively
looking to buy
what you are actively
looking to sell.
4
5. How do people find
businesses these days?
On their smartphones.
On their tablets.
On their laptops.
On their computers.
Through search engines.
Through social networking.
5
6. Digital Marketing
Attracting customers who are looking for businesses
online is called digital marketing.
You are an
expert in:
YOUR
BUSINESS
6
You are not
an expert in:
DIGITAL
MARKETING
7. 7
Did You Know?
44%
of online
shoppers begin
by using a search
engine.
Source: Interconnected World:
Shopping and Personal Finance
70%
of the links
search users
click on are
organic, not
paid.
Source: Marketing Sherpa
60%
of all organic
clicks go to the
top three
organic search
results.
Source: Marketing Sherpa
33%
of traffic from
Google’s organic
search results go
to the first item
listed.
Source: Search Engine Watch
75%of users never
scroll past the
first page of
search results.
Source: MarketShareHitLink.com
8. 8
Did You Also Know?
50%
of all mobile searches
are conducted in hopes
of finding local results.
$
44%
of those searches
result in a
purchase.
9. 9
So, Search Engine Optimization is critical,
and local search really matters.
Effective website design is also critical.
The content on your website really
matters, too.
For example, consider video.
10. 10
Did you know that YouTube is now the
2nd largest search engine on the
planet, with billions of unique searches
per month.
Nearly 9 out of 10 consumers report they
may watch an online video for product
information.
Should your business consider video?
11. 3 Ways We Help You Grow
Website
Design
Search Engine
Optimization
Local
SEO
11
12. We will give you a custom-
designed website that:
12
Attracts more visitors.
Looks great on all screens: Computers,
Phones, Tablets.
Ranks higher in search results.
Focuses on search results in your
sales area.
13. That’s Just for Starters
13
We also provide:
Video Marketing
Content Marketing
PPC Marketing
Social Media Marketing
Mobile Marketing
Lead Generation
Retargeting Marketing
Reputation Management
Persona Development
Keyword Development
Link Building Strategy
Analytics
14. “Wait, do I need all that?”
Not necessarily.
And not all at once.
Every business
is different.
14
15. Customized Solutions
15
We will customize a digital marketing
plan that helps you:
Attract Traffic
Generate Leads
Convert Customers
GROW
16. “But that’s what they all say.
What makes Black Point
Interactive different?”
16
19. We’re simply better,
in every way.
19
We tell your story with exceptional design and content.
So we deliver an online experience that separates you
from your competition.
Our website optimization is best in class and above-
board, no exceptions.
We do the work – no automated software, 3rd parties,
or shortcuts.
AND
