Presentación para la Staff Training Week 2015 de la Universidad de Granada

1. Social Networks
University of Granada
Social Networks – AB Social Media Strategy

2. INTRODUCTIONINTRODUCTION
Social Networks – AB Social Media Strategy

3. WHY?WHY?
Social Networks – AB Social Media Strategy
 Continuous growth of the
University of Granada.
 Increasing necessity for new
communication channels:
 Broader coverage of events
 At real time
 Need for quicker responses.

4. Our CharacteristicsOur Characteristics
Social Networks – AB Social Media Strategy
 Presence of the UGR on
Social Networks: 17th of
May 2010.
 Coloquial language of Social
Networks versus
Institutional channels (web,
corporative e-mails, etc.)
 Open 24/7 all year round.
 Quicker and Personal
attention.

5. Information AboutInformation About
Social Networks – AB Social Media Strategy
Degrees &
Masters Scholarships
Research
Jobs and
Internships/traineeships
SportsCultural
Activities
And More…

6. Social Networks EvolutionSocial Networks Evolution
Social Networks – AB Social Media Strategy

7. TuentiTuenti
Social Networks – AB Social Media Strategy
 Typical Spanish Social
Network.
 Audience: High School
students.
 10.788 followers.
 Information about: UGR’s
Degrees, open days, activities
for High School students…

8. FacebookFacebook
Social Networks – AB Social Media Strategy
 Original Audience: University
students.
 Current Audience: University
students, lecturers and
administrative staff.
 49.351 followers.
http://www.facebook.com/universidadgranada

9. TwitterTwitter
Social Networks – AB Social Media Strategy
 Original Audience:
Researchers.
 Current Audience:
Researchers and also
students (short texts,
promptness, etc.)
 83.735 followers.
@CanalUGR

10. LinkedInLinkedIn
Social Networks – AB Social Media Strategy
 Profiles in Spanish and
English.
 Audience: Graduate and
postgraduate students, as
well as researchers.
 9.546 followers (English
profile) and 70.526
followers (Spanish profile).
 News regarding: Seminars,
workshops, conferences,
job offers, etc.
https://www.linkedin.com/edu/school?id=12214&goback=&trk=feed-body-name

11. PinterestPinterest
Social Networks – AB Social Media Strategy
 Audience: Undergraduate
students.
 Pictures and images that
show:
 Facilities (lecture rooms,
libraries, study rooms, etc.)
 Labs
 Work material
 Lectures
http://www.pinterest.com/estudiagranada/

12. InstagramInstagram
Social Networks – AB Social Media Strategy
 To show through images
the day by day of the
University of Granada.
 To let people know about
peculiarities of the
University of Granada.
 To show in real time the
different activities which
take place at the UGR.
https://instagram.com/estudiaengranada

13. Social Networks – AB Social Media Strategy
Warning !!!Warning !!!

14. TrollsTrolls
Social Networks – AB Social Media Strategy

15. TrollsTrolls
Social Networks – AB Social Media Strategy

16. September 2014. Faculty ofSeptember 2014. Faculty of
Law in the line of fireLaw in the line of fire
Social Networks – AB Social Media Strategy

17. ExampleExample
Social Networks – AB Social Media Strategy

18. ANY QUESTIONS?ANY QUESTIONS?
Social Networks – AB Social Media Strategy

19. THANK YOU FOR YOUR ATTENTION!THANK YOU FOR YOUR ATTENTION!
Further information:Further information:
University of GranadaUniversity of Granada http://www.ugr.universityhttp://www.ugr.university
Social NetworksSocial Networks
estudiaengranada@ugr.esestudiaengranada@ugr.es