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“Every two days now we create as much information
as we did from the dawn of civilization up until 2003.”
Eric Schmidt, Ex...
“[...] data without human interpretation is as useful
as Esperanto.”
Fredrik Sarnblad, Planning Director BBH
The Brief
How can brands make better decisions based on real-time
fashion news, social comment, industry data, etc.
We’re providing you with an engine. Not the fuel.
WORKSHOP AGENDA

09:00

DIGITAL DATA - HOW IT CAN HELP YOU?

09:30

WHAT IS RELEVANT DATA?

11:15

HOW IS DATA GATHERED AN...
FEEDBACK
FASHION BLOGS
MUSIC SITES
NEWS
NEWS ARTICLES
SOCIAL
WEBSITE DATA
E-PERFORMANCE
TWITTER
FACEBOOK

USAGE
What you read /
don’t read

More of what’s
relevant
New sources

Learning Cycle

Reduces
irrelevant
information

Sharing

...
How are we goint to charge for it?
A reduced setup cost for our first client in return for IP,
plus a monthly fee.
Next cl...
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Presentation

  1. 1. “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” Eric Schmidt, Ex-CEO Google (04.08.2010)
  2. 2. “[...] data without human interpretation is as useful as Esperanto.” Fredrik Sarnblad, Planning Director BBH
  3. 3. The Brief How can brands make better decisions based on real-time fashion news, social comment, industry data, etc.
  4. 4. We’re providing you with an engine. Not the fuel.
  5. 5. WORKSHOP AGENDA 09:00 DIGITAL DATA - HOW IT CAN HELP YOU? 09:30 WHAT IS RELEVANT DATA? 11:15 HOW IS DATA GATHERED AND FILTERED? 12:15 DATA VS. INFORMATION 13:15 HOW INFLO EVOLVES BY USAGE NEEDS CLARIFICATION WORKSHOP
  6. 6. FEEDBACK FASHION BLOGS MUSIC SITES NEWS NEWS ARTICLES SOCIAL WEBSITE DATA E-PERFORMANCE TWITTER FACEBOOK USAGE
  7. 7. What you read / don’t read More of what’s relevant New sources Learning Cycle Reduces irrelevant information Sharing Like / dislike
  8. 8. How are we goint to charge for it? A reduced setup cost for our first client in return for IP, plus a monthly fee. Next clients: We will charge according to the complexity of the setup as well as a monthly fee.

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