2. “Every two days now we create as much information
as we did from the dawn of civilization up until 2003.”
Eric Schmidt, Ex-CEO Google (04.08.2010)

3. “[...] data without human interpretation is as useful
as Esperanto.”
Fredrik Sarnblad, Planning Director BBH

4. The Brief
How can brands make better decisions based on real-time
fashion news, social comment, industry data, etc.

5. We’re providing you with an engine. Not the fuel.

6. WORKSHOP AGENDA
09:00
DIGITAL DATA - HOW IT CAN HELP YOU?
09:30
WHAT IS RELEVANT DATA?
11:15
HOW IS DATA GATHERED AND FILTERED?
12:15
DATA VS. INFORMATION
13:15
HOW INFLO EVOLVES BY USAGE
NEEDS CLARIFICATION WORKSHOP

7. FEEDBACK
FASHION BLOGS
MUSIC SITES
NEWS
NEWS ARTICLES
SOCIAL
WEBSITE DATA
E-PERFORMANCE
TWITTER
FACEBOOK
USAGE

8. What you read /
don’t read
More of what’s
relevant
New sources
Learning Cycle
Reduces
irrelevant
information
Sharing
Like /
dislike

9. How are we goint to charge for it?
A reduced setup cost for our first client in return for IP,
plus a monthly fee.
Next clients:
We will charge according to the complexity of the setup
as well as a monthly fee.