Innotribe Sibos 2015: Creating participation commerce experiences at scale
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This is the long-form version of the slides presented by Steve Jennings, 'Better' Futurist and partner during the 'Voice of the customer 3.0' session at Innotribe Sibos in Singapore on 15 October, 2015.
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Innotribe Sibos 2015: Creating participation commerce experiences at scale
- 1. — NEW OPPORTUNITIES FOR FUTURE AWARE BUSINESS LEADERS — NEW POSSIBILITIES FOR CUSTOMER EXPERIENCE FOCUSED INNOVATORS Steve Jennings • Innotribe Sibos • 15 October, 2015 • Singapore Creating participation commerce experiences at scale
- 2. FINDING PURPOSE AND DESTINATION
- 3. questions you need to be asking
- 4. Do you really know what your customers think about you?
- 5. Do you know which customer emotions are key to your future growth?
- 6. Who do your customers want you to become?
- 11. DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
- 13. COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
- 15. INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
- 17. EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
- 20. PARTICIPATION COMMERCE Procurement • Supply Chain Human Resources • Customers Services • Logistics Communications • Employees
- 21. A network gives you reach TED RUBIN
- 22. A community gives you power TED RUBIN
- 23. MAKING BUSINESS MORE HUMAN
- 24. The user experience determines the interaction
- 25. INFORM AND EDUCATE REASSURE ME ABOUT MY PERSONAL CONCERNS SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 26. HAVE A PURPOSE REASSURE ME ABOUT MY SOCIETAL CONCERNS SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 27. LIVE YOUR CHARACTER SHOW ME HOW I CAN PARTICIPATE IN YOUR BRAND SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 28. MAKE YOUR MARK INSPIRE ME BY DOING SOMETHING NEW AND DIFFERENT SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 29. THE AGE OF RADICAL TRANSPARENCY
- 30. Trust is a business imperative
- 31. believe brands are only innovating to make money SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 32. trust a brand more if it’s easy to review its products and services SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 33. are not buying from a brand because of privacy, security, trust, environmental concerns SOURCE: THE EARNED BRAND. EDELMAN, 2015
- 34. Employee engagement is a competitive advantage
- 35. of your employees are disengaged SOURCE: GALLUP
- 36. cost to employers in productivity (USA) SOURCE: GALLUP
- 37. Compensation attracts talent but has limited impact on employee participation and effort SOURCE: GALLUP
- 38. THE LIGHT AT THE END OF THE TUNNEL
- 39. recommendations
- 40. 1. RELEVANCE Don’t just ride shifts in culture, contribute to them.
- 41. 2. EQ Tapping in to your customers emotional needs is one of the keys to your future growth and survival.
- 42. 3. PARTICIPATION Co-create products and services that your customers and advocates want to talk about, share and buy.
- 43. YOU CAN HAVE A FUTURE LAB LIKE LEGO - TODAY
- 44. “I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group
Notas del editor
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS
- What we need from brands
- What we need from brands
- What we need from brands
- What we need from brands
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS
- Winning is a marathon, not a sprint, supported by authentic leadership, character and values. Because the path to innovation takes commitment. If you are committed, your crowd will be committed, you will get to the good stuff, insights, ideas through to implementation. do not compromise on values, seriously… you will be fucked. your values define you, it’s who you are. Purpose + Vision :: Productivity Associates Dialogue + Listening :: Collective Agency Fairness + Dignity :: WD-40 Company and Collective Agency (a tie!) Transparency :: NixonMcInnes Accountability :: WD-40 Company Individual + Collective :: Productivity Associates Choice :: Happy Integrity :: Menlo Innovations Reflection + Evaluation :: SAYS Decentralization :: SAYS