006 june 2014 write me a review

www.BeyondIndigoPets.com
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webinar to begin…
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Upcoming Veterinary Webinars: They’re FREE!
Sign up at beyondingopets.com
Making Print Materials Work for you
July 9, 2014 – 11:00-11:30am CST
As you begin your digital marketing journey, you are probably looking more at ways to
connect and engage with your clients online. But did you know that you can use
traditional marketing approaches to supplement your digital marketing? In this free, 30
minute webinar by Beyond Indigo, you'll learn how to incorporate business cards,
signs, brochures, and more into your digital marketing strategy!

BeeFree Cloud-Based Software
www.beefree.beyondindigopets.com/webinars.html
Beyond Indigo is excited to announce the launch
of BeeFree, a new division of Beyond Indigo that
offers cloud-based software for veterinary
professionals.
This system has been used in Australia for the
past seven years.
All information is available in real time
Can be used on any Internet-connected
device.
http://beefree.beyondindigopets.com/

Check Out Beyond Indigo Past Webinars
www.youtube.com/user/beyondindigopets
Website Essentials

Write Me a Review!
Ann Pearson
ORM Specialist
ann@beyondindigo.com
877-244-9322 ext 322

Objectives
Discuss:
Why you need new reviews
How to ask clients for reviews
Strategies for getting started
How Beyond Indigo can help

Why do you need current
reviews?

Why do you need current reviews?
 Online Reviews
Upwards of 85% of consumers
research businesses and
products online
Ipsos Open Thinking
Exchange survey: 84% of
consumers aged 18-34 influenced
by online reviews
Caring.com survey: 550% more
inquiries!!

 We have choices

Why settle for less?

How to ask clients for reviews

How Should I Ask Clients for Reviews?
Approach your clients as someone needing
their help and partnership.
Goal is to generate more reviews
Ask 10-20 clients per week
Receptionists – Flag appointments with positive
clients
Email campaigns
Avoid surveys
Let’s look at a scenario example…

Asking For Reviews Scenarios
Trixie Woo is looking
great and I think the
plan we made will
have the Flop Bot
under control nicely!
Is there anything else
with which I can help
you today?

No, I think we are all
set!

Great! Then I’d like to
ask for your help. Our
hospital has been
working to make sure
we are offering the best
possible care for pets.
Do you spend time
online?

Yes, I’m on Facebook all the time!
 Great – What I’d like to have you do is to
write an online review for us. Here are
some instructions on how to get to our
website review page. Online reviews help
others find our website and help others
find the veterinary clinic that will best fit
their pet’s needs.
OR…

No, I just don’t feel
comfortable on a computer.
I can certainly understand
that! I don’t have much time to
be on the computer either! If
you do find you are online in
the future, please consider
leaving us a review.

No matter which way
the conversation
goes…
I really appreciate you
doing this for us.
Please be sure you let
us know if there is
anything we can do
better – we want to
make sure we are
constantly improving
and meeting needs.

You would use a similar process to create a
scenario for a technician or receptionist:
Look for a lead in question to ask
Make your request
Have a plan of escape

Strategies for Getting Started

Strategies for Getting Started
Start asking in person
Start asking via email
Consider offering an incentive – keep it small
and indirect
Monitor new reviews
Respond to new reviews

How Beyond Indigo Can Help

How can Beyond Indigo help?
Claiming, updating, tracking, and
responding to reviews can be very time
consuming.
Beyond Indigo offers several types of
supportive programs
ORM Programs
Review Monitoring
Contact us for more information!

Recap
Today we discussed:
Why you need to have online reviews
How to ask in person for reviews
Strategies for getting started growing your
online reputation

THANK YOU for attending!
Ann Pearson
ORM Specialist
ann@beyondindigo.com
877-244-9322 ext 322

006 june 2014 write me a review

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006 june 2014 write me a review