1. Blogging
• Too short?
• Too long?
• Just right?

2. Why Should You Blog?
• Great way to share information with
current and potential clients
• Gives a face and personality to your
online presence
• New content brings users back to your
website
• New content is good for your SEO

3. • You are a wealth of information about
Share Information
pet health care. Your current and
potential clients are hungry for
knowledge.
• Important health information for pets
• Pet product recalls
• Local threats to pet health

4. Tip
• If you would put a notice about
something in your reception area, blog
it.

5. Your Voice
• Give your own perspective on various
issues
• Use your personality to your advantage
• Share what’s going on around your
office with your clients

6. Tip
• No need to stick only to pet health
issues, BUT best to avoid politics or
controversial issues.

7. Bring Them Back
• New content brings users back to your
website
• Promote your blog posts on Facebook
and Twitter to bring users back
• Enable comments for more interaction,
BUT be sure you can monitor them.

8. Tip
• Don’t be shy about letting your
customers know about your blog posts.

9. Improve Your SEO
• Google and other search engines love
new content
• Content should be original and high
quality
• Use keywords in your content, but
don’t over use them
• Your blog MUST be on your website for
SEO benefits to accrue

10. Tip
• Try to answer questions users ask to
improve your search results.
• How do I....?
• 5 Essential Tips for New Puppy Parents

11. About Length
• Posting regularly is more important
than length
• Creating great content that your clients
want to read is more important than
length
• Writing clearly and in a conversational
tone is more important than length

12. Tip
• Edit your writing. Keep what is
interesting, discard the filler. What’s
left will be the right length

13. Mix it up
• Short posts of 150-300 words for quick
announcements, comments
• Medium posts 400-700 words for most
of your posts
• Longer posts for more in-depth
subjects, but ask yourself if these are
better broken into smaller bites.

14. Short and Sweet
• Use short posts for quick
announcements
• Highlight other blog posts or current
events
• ALWAYS link to the original content

15. Medium Well
• Most blog posts are in the 400-700 word
range
• Focus on a single subject
• Break it up with photos, headers

16. Tip
• Ask yourself: What is the takeaway
message?

17. Long
• Sometimes a subject demands a longer
blog post
• Use them sparingly
• ALWAYS ask yourself if it could be
broken up into sub posts
• Use lots of headlines, photos to avoid
wall of text syndrome

18. Blogging
• “Granular Posting” Limit your post to
one subject.
• Make sure you pay attention to SEO
when posting.
• Include keywords in your title and your
content, but don’t spam them.

19. Things to Consider
• Can I post regularly?
• Is there someone who can take on
regular blogging duties?
• Start with moderation. You can always
expand later
• Consider hiring a blog manager

20. Nothing to post?
• Interview a client
• Start a series. I remember my first dog..
• Interview your staff
• How to...
• Focus on an event- before, during, after
• Repurpose other content