This digital platform is meant to be used as a “tool” to discover titles in the NRK television archives you didn’t knew you wanted to see – or at all existed. It aims to bring forward television material all the way back from 1960 until today. How do you browse through 55 years of material, which consists of about 20 000 titles, in an understandable and effective way? Also, it should be noted that there are certainly different ways of going about this – however, the way I’ve gone about it is based on me aiming on the user that’s interested in exploring the archive, and not necessarily is dead set on finding a specific title. Hence, the digital platform is a result of need focus.The overarching idea is that you browse through the content, year by year, and on the first level you’re presented to highlights of the each category in the year you’re situated in. Each category is represented by one “panel”. The size of the panel is based on the amount of content of that genre in that year. his makes it easy to scan and get a feeling of the different sizes. If you’re to move one level deeper, you can pick a category, i.e. humour, and is then presented with all humour titles that aired that year. By entering a specific title, you are then presented with an episode or clip of the title, and also related clips and titles. This makes it possible to discover new, interesting material.

1. if viewers can’t find it»
part two:
leverage points
«It’s no point having
fabulous content
Designing a digital platform for visualizing
half a century of archived NRK productions.
Eirik Haugen Murvold
The Oslo School of Architecture and Design
The Norwegian Broadcasting Corporation

3. As a conclusion to the reasearch by design phase, I
stated that the design should adress the archetype of
the explorer. However, other aspects also influenced
the design proposals, such as the Norwaco agreement.
Hence the designs are the outcome of these
limitations.
Designing for a user

4. NRK: Øyeblikk
Mitt NRK

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NRK: Historie
As the mapping phase
continued, ideas and concepts
were noted down in the notes
app as they came.
From ideas to concepts

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NRK: Historie
These are the three design directions that uncovered
themselves as the mapping phase came to a close.
They are each different from each other, but similar
in some ways. In most of them I asked myself not
“How can this content be presented?”, but rather “How
can this content be presented in an engaging and
interesting way to the user?”. Where the first question
deals mostly with the information architecture of the
task, the latter deals with both information architecture
and the user experience and user involvment.
Also, the framework for syntezising the different ideas
followed the following rule; an incremental, an in-
between and a radical change. Incremental in this
context means that it doesn’t challenge the existing
rules and regulations of how the material can ve viewed
and presented. The radical however challenges the
rules og the actor’s guild of Norway quite a lot, and
hence would be a better fit for a future concept when
the laws and regulations have been reviewed, as they
will be in some years.
Design directions

7. NRK: Øyeblikk Mitt NRK

8. This direction puts the historical graph in the center of
the concept and asks “What can we do with this?”.
The graph directly shows what videos are available from
each year, from the start of norwegian televison history
up until today.
You as a user can easily get a quick oversight of what
exists from when, and you probably know what years
are most relevant for you.
NRK: historie
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9. Transparency in the system means
that the user can easily see how
much content is available online,
and one can also easily see when
something new has been added to
the archive.
One aspect could be for the user
to see what areas he or she has
explored the most, and possibly also
what the rest of the visitors have
explored. Could one be curios to
explore a“blank”are?
Would the user be interested in
seeing how much he or she has
watched from each year? This
would pssibly be very bad for
completionists like me.
Merging the graph with the
categories, one could see the
evolution of different categories
though the decades.
ConsumptionTransparency DistributionHeat map

10. The direction of this concept is about how I’ve seen
how people use the archives as it is now. Everyone
who I’ve talked to who has been in the archives and
seen what is there all shows me the most “extreme”
video that they’ve come across – i.e. the longest
opening sequence.
This concept takes advantage of this habit and makes
a system out of it; watching shorter videos in the same
type of category – moments of TV history.
NRK: øyeblikk

11. When watching a vidoe, the user
will be able to choose a certain clip
within the vidoe (using the index
points), and nominate this clip for
a certain category or make a new
category.
If a clip within a video already has
been nominated within a catgory,
this should be visualised and the
user will be able to follow a link to a
complete list of videos within that
category.
Within this list, i.e.“Silly opening
sequences”, the user can explore
a number of videos within the
same category. The user can vote
on the video clips, making a list
of categories from best in the top,
for example with a top three, and
going down with less votes. This
makes it easy for the user to share
different clips (or links to clips at
least, depending on the actors
guild agreement) on different social
media.
Find Watch Explore

12. This direction is about giving back to the user and
giving him the ownership of the archived material. The
philosophy behind this is that the user is the one who
pays the television license fee, so he is actually the
owner of the material.
Hence, the user and owner should be allowed to make
packages or collections of his material. Collections
related to his childhood, where he’s living or simply his
NRK memories.
Mitt NRK

13. Collect ExploreWatch
All users has a different relationship
to different NRK archived content.
Where some of us grew up with
nothing to watch but NRK, someone
else may not have watched much
of NRKs content untill they were
grown-ups and watched more adult
material.
No matter what, the user should
be able to go on an exploration
or“hunt”for material to build
packages –“My childhood”,
“Funniest clips”or“Shots from
my home town”are some of the
categories they could make. With a package fully collected,
the user could store all his or hers
packages and watch them over and
over again.
With a private or public setting
for the packages, the user could
watch other’s packages and browse
through similar, recommended,
populara, featured packages and
so on.

14. Archive publishing
Interaction designer
Nina
Kjartan
Marte
Media editor
Gunnar
Media player publishing

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The mapping phase, ideation and the three concepts
were presented for a group of people working at NRK,
where most of them were directly working with archive
publishing.
The concepts were talked about, specifically the
feasability of each of them, the philosophy behind them
and their opportunities. Some funtions were added and
some removed. Hence the concepts were adjusted
through co-creation.
The conclusion to the workshop was, as I’ve pointed
out before, that only visualizing and making the
content accessible is not enough – the user need to
be involved. Hence, the direction to take the project
further became a merge between the “NRK: historie”
and “NRK: øyeblikk”. Seeing the historical perspective is
very interesting, and getting an easy access to the most
important moments in the archive is also essential to
the user.
Co-creation
Starting point for developing
prototypes