...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
8. LEFT BRAIN FUNCTIONS RIGHT BRAIN FUNCTIONS
-uses logic uses feeling-
-detail oriented "big picture" oriented-
-facts rule imagination rules-
-words and language symbols and images-
-present and past present and future-
-math and science philosophy & religion-
-can comprehend can "get it" (i.e. meaning)-
-knowing believes-
-acknowledges appreciates-
-order/pattern perception spatial perception-
-knows object name knows object function-
-reality based fantasy based-
-forms strategies presents possibilities-
-practical impetuous-
-safe risk taking-
9. WHICH OF THESE NIXONS WOULD YOU BUY A USED CAR FROM?
Nixon's left+left at the far left.
The center image is the normal, original portrait.
Nixon's right+right is on the right.
10. what logic is (oh!) not
figures
Personality
nerdy
projections
thought process
analysis
information attitude
talk
marketing
brief objective
11. LOGIC
figures personality
research
projections
thought process
maps
information attitude
talk
marketing brief objective
charts analysis
…the whole is greater than the sum of its parts.
12. what logic (hell yeah!) is
…a systematic, realistic, workable, alignment of
steps, analysis, information, strategy, thought
process, forecasts/projections, that lead towards
the actualization of the goals/objectives of a
brief.
…some literal thinking.
…some lateral execution of the thoughts.
16. what is the
problem?
what is the
trend/culture?
what are we
what are we set to offering?
change/achieve?
what’s the brief?
What?
what’s competition
done/doing?
what’s the competitive
environment like?
what’s our channel of
communication?
what’s our SWOT?
17. Who?
Brand Brand Story
identity/character/personality
18. who are we?
who are we
talking to?
Who?
who are they
talking/listening to?
who are we
competing with?
22. where can we be
found?
where are we/our
materials from?
(Timeline)
Where?
where can the
consumer/prospect be
found?
where can competition be
found?
44. The goal in creating customers is to:
*Create the customers to drive the business forward.
*Create customers beyond the reach of competitors.
*Create customers who add value back to the brand.
45. DEMOGRAPHY
Studies of a population based on factors such as
age,
race,
sex,
economic status,
level of education,
location,
income level and,
employment
46. PSYCHOGRAPHY
Psychographic divides the market into groups based on:
social class,
lifestyle and,
personality characteristics.
It is based on the assumption that the types of products and
brands an individual purchases will reflect that persons
characteristics and patterns of living.
47. Psychographic factors used in market segmentation
Social class : Is the single most used variable for research purposes, and divides
the population into groups based on the occupation of the 'Chief Income Earner'
(CIE), as such it can be seen as a socio-economic scale.
48. Psychographic factors used in market segmentation
Lifestyle= values, beliefs, opinions, and interests.
market research firms, and advertising agencies are constantly devising new
categories, which will best help target possible consumers of their clients
products.
e.g. Young & Rubican, called Cross Cultural Consumer Characterization (4Cs ).
49. …hence, brand automation takes
discernable patterns in brands and their
happenings, and hammers out ways and
means by which branding/advertising
and logic processes can be developed
which will help brands (their
products/services) in the greatest variety,
at the lowest cost, and with the least
effort.
