Conducted Research on American States Water Company. This included research on customers, areas of business, construction management and wastewater management. My group and I tracked the company's stock on a bi-weekly basis and came up with strong ideas on how profits can me maximized and shareholder dividends can increase. We decided that this company should expand geographically into dry regions that experience droughts. We want to centrally locate our new water pumps but also put some near farmlands to keep up food production. We would also like to add a new transmission line which will increase daily water production from 14.5 million liters per day to 20.5 million liters per day. Lastly, we want to increase our social media presence in order to attract new customers and promote our brand.

1. Brian McCann, Estefania Mendoza, Kevin Sypek, Joseph Ormsbee, Guadalupe Ramirez

2. Summary of previous presentation
Strategic Analysis
External Environment
Internal Environment
Improve social media presence
Improve water portfolio
Expand the company

3. Subsidiaries
Provide water and reliable
wastewater services to U.S.
military installations.
Acquired by Golden State Water
Company in 1938.
Provide electric power to
approximately 23,000
customers
Public utility company
Provides water service to
approximately 260,000
customers located within 75
communities throughout 10
counties in Northern, Coastal,
and Southern California.

4. The BCG Portfolio Matrix

5. Corporate-Level Strategy
Improve American States Water Company along with subsidiaries
Enhance
Extend
Expand
Horizontal Integration
Diversification
Related

6. Enhance Social Media Presence
Lacking Strong Social Media Presence
Facebook- No cover photo, no posts, only 23 likes
Linkedin- Only 53 followers, not updated
Twitter-????
Benefits of a strong social Media
Increase brand recognition
Keeps consumers aware of the company and industry
Increase Customers($)

10. Portfolio Expansion in Wastewater
Expanding Wastewater in coverage in San Francisco area to residential
and commercial businesses.
ASUS and GSWC Joint Venture
Wastewater Plant within Golden State Water Company’s Coverage
Total Cost = $30,000,000 (Land, Construction, Certification, Zoning)

12. Portfolio Expansion in Wastewater
ASWC only provides wastewater coverage to military bases
(10% of business)
Wastewater Provides drives 11% of ASWC total revenue -
$52.5 Million
We have the technology and the market, we could bundle
services to decrease risk, increase profits, and
convenience customers.
Help Move ASUS from a Question Mark to a Star

13. Expand Geographically
Water will always be relevant; profits are there to be had
Only 60 % of the population in undeveloped areas have access to a
clean water supply
Key Targets: (Central Asia) Uzbekistan, Kajikistan and Kazakhstan
$3.7 Million given by US to Central Asia for water related activities

14. Expansion
Installing numerous water pumps near farm land
Water Plants that are centrally located
Increased Water Transmission line which would increase water production from
14.5 Million Liters per day to 20.5 Million Liters per day

15. Forecast Variance (Trend Line)

16. Forecast Graphs

17. Scenario Analysis ( Based on Recommendations )
Improve social media presence = 35,000
Improve wastewater portfolio= 30,000,000
Expand the company geographically= 16, 000,000

18. Recommendation ( Social Media+Portfolio)- 2016

19. Recommendation ( Expansion - 2018)

20. Conclusion: Overall Recommendations
Improve social media presence
Improve wastewater portfolio
Expand the company geographically