The Basics of Kicking Ass on the Social Web
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I presented to this to the YPO and WPO groups at Silicon Valley Bank in April, 2011.
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The Basics of Kicking Ass on the Social Web
- 1. Photo by froggymonkey http://www.flickr.com/photos/froggymonkey/ The Basics of Kicking Ass on the Social WebMichael Brito, Vice President, Edelman Digital It’s @Britopian on Twitter
- 2. First, the networks… It’s @Britopian on Twitter
- 4. Training Rollout / Certification
- 5. Collaboration & Best Practice Sharing
- 6. Feedback Workflows (Product Support, Crisis Management)
- 7. Executive Endorsement and Support It’s @Britopian on Twitter
- 9. Based on job function, engagement opportunities will vary
- 10. Sales/Channel – prospects, existing customers
- 11. Product – other IT professionals
- 12. Marketing/Communications – influencer and analyst engagement
- 13. Internal – collaborate and streamline processes
- 14. Human Resources – staffing and candidate sourcingCompetitive overview of social activity It’s @Britopian on Twitter
- 16. Follow internal colleagues, partners, channel and customers
- 17. Follow analysts, industry influencers, tech publications
- 18. Use Twitter Search to find relevant people to follow
- 19. Exectweets
- 20. Google Alerts
- 21. Listorious
- 22. Summify
- 23. Monitor and actively seek engagement opportunitiesGatorade Social Listening Command Center It’s @Britopian on Twitter
- 25. A Digital Conversation Guide helps keep my content fresh and approved
- 28. Links to relevant assets (videos, press releases)It’s @Britopian on Twitter
- 30. Establish a point of view
- 31. Be controversial
- 32. Engage regularly
- 33. Insert yourself into the conversation
- 34. Stick with it!It’s @Britopian on Twitter
- 36. iPad – Tweetdeck, Hootsuite,
- 37. Desktop/Laptop – Twitter.com, Tweetdeck, Co-Tweet, Hootsuite
- 38. Posterous – Blogging via email; content distributed to Twitter or Facebook
- 39. Quora – specific Q&A
- 40. LinkedIn Groups and Q&AIt’s @Britopian on Twitter
- 42. Building relationships through engagement add value to the Brand
- 43. Is your content being picked up by the analyst community?
- 44. Is your brand more visible with a targeted audience?
- 45. Are you becoming a thought-leader in the space?It’s @Britopian on Twitter
- 47. Do they have time?
- 49. Can they add value?
- 50. Are they Subject Matter Experts in their respective functions?
- 51. Set goals and expectations
- 52. Establish KPIs
- 53. Unleash their voicesIt’s @Britopian on Twitter
- 54. It’s @Britopian on Twitter
- 56. Mobile: TweetDeck, SocialScope, Twitdroyd
- 57. Desktop: TweetDeck, HootSuiteIt’s @Britopian on Twitter
- 59. Free Tools: Twitter search, Google Blog search, BlogPulse, Social Mention, Topsy, TwazzupIt’s @Britopian on Twitter
- 61. Measure your engaged audience: the likelihood that your content will be acted upon and influence level of your engaged audience
- 62. Use as benchmark to track against future performanceIt’s @Britopian on Twitter
- 64. Measure your engaged audience: the likelihood that your content will be acted upon and influence level of your engaged audience
- 65. Use as benchmark to track against future performanceIt’s @Britopian on Twitter
- 66. Twitter Engagement Strategies Goal: Followers, Engagement, Expert Positioning It’s @Britopian on Twitter
- 67. Facebook Engagement Strategies Goal: Fans, Participation, Engagement It’s @Britopian on Twitter
- 68. LinkedIn Engagement Strategies Goal: Knowledge, Thought-leadership, Access It’s @Britopian on Twitter
- 69. Thank You! Michael Brito Michael.Brito@edelman.com HTTP://WWW.THESOCIALBUSINESSBOOK.COM It’s @Britopian on Twitter
Notas del editor
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?
- SO we know that Brands need to be omnipresent, we know that they have to be human--- how do you actually get there?