1. My CV
“A picture is worth a thousand words”
Bryce Russell
07970 531050
brycerussell@hotmail.co.uk

2. Contents
• Nestle ...............Branston & Waistline
• RHM ...............Hovis & Mothers Pride
• Taunton Cider....Blackthorn, Diamond White
• Lunn Poly ..........Getaway TV
• Smith&Nephew ..Lil Lets
• JDS ...................Basildon Bond
• Jeyes .................Parozone & Jeyes Fluid
• PPCS Brooks ....New Zealand Lamb
• Westmill Foods ..Pride, Rajah & Patak
• Musgrave ...........Londis & Budgens

3. You don’t get a much bigger
or better start in your career than
working at Nestle.
Training was superb,
as was the exposure to all elements
of the marketing mix from day one

4. Some work that worked

5. Old design

6. An Aladdin's cave of brands and
what a market to be in ---
We never minded doing a few store
checks in the evenings!!

7. What a difference
a cleaned up design can make with,
the right typeface and a spear foil.
The research was thorough
so both the trade and consumers
loved it.

9. 1st underwater TV Campaign

10. Do you like the background?
We got it out of the bin – crumpled
bit of paper – thought it looked
“Very Different”
The pack designers pet mouse!!
Pretty sure he must have been
familiarizing himself with
the product prior to photo – mouse was
under age so could not use him in
advertising –shame!

11. The designers pet mouse!!
Not to brief of course but pretty sure he
must have been familiarizing himself with
the product prior to photo.

12. What a star seller
8.2% alcohol
That’s why you had the headache
----Not the tannins
A beautiful blend from the
master cider maker – Nick B

13. Retail is detail – especially in the
Packaged holiday market
The advertising really worked for us
and it was great testing out 10 sec’s
vs. 30’s etc vs. TVR’s, burst versus
drip and time of day etc.
Real benefit of seeing sales effect
in your own stores the next day
The “GETAWAY Campaign
ran and ran
Only too happy to support
Comic Relief

14. We were in good company !!

15. Now that’s what you call a
One day sale
Over 47,000 summer
passengers booked
And over 9000 Winter
= sales revenue of lots
and circa 87%market share
The power of TV and Press
advertising!!
Combined with a great offer and
Great execution - all timed to
perfection on Boxing Day

16. Back to the real FMCG world

18. Basildon Bond
Another great brand
I’m beginning to see a trend …

19. Basildon Bond - 3rd party promotion Lion Brand – 3rd party promotion
with BBC Gardeners World Magazine with Disney & Pocahontas

20. Timing is everything

21. For fast track innovation –
the process is everything

23. New Zealand Lamb
What a brand?
Spot the trend?

24. Put together for the IFE – amazing what Graham can do if
you ask nicely. I admit the timing was a bit tight but we did
it!!

26. Most complex and exciting market
for keeping you on your toes.
One day you have BSE in cattle
destroying the home market
Then a couple of years later
Scrapie in sheep
Then some Avian flu

27. Ethnic brands with
amazing awareness and
loyalty
Now getting FMCG
disciplines put in place
for a great future
ABF are looking forward

28. Some close up TV work for
Budgens

31. Making the most of Traffic
Building

32. 250+ New promotions every 3 weeks for Londis &
another 250+ for Budgens – phew!

33. Seasonal Pre-sell Brochures

35. 35

36. Musgrave – what a team :@)

37. So What Next – You tell me?
• Have you got a brand that needs some TLC?
• Have you got a research project that needs some
experience to get it sorted?
• Do you have a team without a leader?
• Do you have a team without a player?
• Do you want to broaden your distribution amongst
the multiple grocers or the ethnic cash and carrys?
• Do you need some fast track innovation managed?
• Do you want over 20 years marketing & sales
experience, a safe pair of hands and someone who
builds great brands for the future
Please call to discuss on 07970 531050
brycerussell@hotmail.co.uk