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How the Experts Monitor Social Media

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How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all?

The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever’s important to you, wherever it is on the web.

We've found that monitoring is a four-step process:

1. What should you monitor?
2. How should you monitor it?
3. What insights can you glean?
4. How can you act on them?

See the SlideShare for our answers to these four questions and to learn how experts put together a social media monitoring strategy.

How the Experts Monitor Social Media

  1. 1. How the Experts Monitor Social Media
  2. 2. How do you FIND all of the onlineINFORMATION that's RELEVANT TO YOU and bring it back in such a way that you can MAKE USE OF IT ALL?
  3. 3. Step 1: What do you want to monitor?
  4. 4. Your Brand Your name or your brand's name Variations of your name Potential misspellings Names of the most visible employees Your slogan, tagline, or catchphrase Your specific campaigns
  5. 5. Your Industry Keywords that describe your industry Complementary keywords Frequently used industry hashtags
  6. 6. Step 2: What tools should you use?
  7. 7. Google Alerts Mention Talkwalker Topsy SocialMention Meltwater Icerocket
  8. 8. Step 3: Where are the insights?
  9. 9. Step 4: How can you act on the insights?
  10. 10. Refine Your Searches Communicate the Results
  11. 11. Much more: Sources: Death to Stock Photo, SocialMediaHQ