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LinkedIn for College Grads

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BWEST Interactive
BWEST Interactive

Short presentation about how grads to be can leverage LinedIn to improve their career prospects.

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For College Grads Chris Burdge bWEST Interactive Chris Burdge  250.508.7761  www.bwest.ca
Credentials   Online marketing since 1994   Using LinkedIn since March 23, 2005   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009   Co-founded Social Media Camp 2010
Top 4 reasons to use Linkedin 1.  Manage your professional identity 2.  Demonstrate expertise 3.  Networking / Connections 4.  Look for opportunities
Ways to use LinkedIn Chris Burdge  250.508.7761  www.bwest.ca
What can you do… 1. Create a professional Profile 2. Add Connections 3. Get / Give Recommendations 4. Groups – connect & engage
What can you do… 5.  Increase your visibility 6.  Scope out the competition 7.  Apps: blog, slideshare… 8.  Research prospective employers
Top 5 mistakes… 1. Not displaying a photo 2. Profile not completed 3. Not listing websites 4. Not claiming personal URL 5. Inappropriate connections
When connecting…
Questions  ?   Chris Burdge  250.508.7761  www.bwest.ca

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LinkedIn for College Grads

  • 1. For College Grads Chris Burdge bWEST Interactive Chris Burdge  250.508.7761  www.bwest.ca
  • 2. Credentials   Online marketing since 1994   Using LinkedIn since March 23, 2005   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009   Co-founded Social Media Camp 2010
  • 3.
  • 4. Top 4 reasons to use Linkedin 1.  Manage your professional identity 2.  Demonstrate expertise 3.  Networking / Connections 4.  Look for opportunities
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Ways to use LinkedIn Chris Burdge  250.508.7761  www.bwest.ca
  • 12. What can you do… 1. Create a professional Profile 2. Add Connections 3. Get / Give Recommendations 4. Groups – connect & engage
  • 13. What can you do… 5.  Increase your visibility 6.  Scope out the competition 7.  Apps: blog, slideshare… 8.  Research prospective employers
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Top 5 mistakes… 1. Not displaying a photo 2. Profile not completed 3. Not listing websites 4. Not claiming personal URL 5. Inappropriate connections
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Questions  ?   Chris Burdge  250.508.7761  www.bwest.ca