Naked Truth About Social Media ROI - Webinar

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If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.

Empresariales Noticias y política

Measuring Social Media ROI Social Activation Webinar Series February 2011

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Today’s Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Submit Your Questions for Discussion After the Presentation

Skepticism About Measuring Social Media

Different Types of Social Media Measurement ROI Pyramid

Social Media is What You Make It ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Brands must be built on the experiences they deliver and not merely the messages they advertise.” - Forrester Research

Hierarchy of Social Measurement Practices Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation Measurement Practices to Evaluate Sales & ROI Impact 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Surveys ,[object Object],[object Object],[object Object],Self-Reported Consumer Activity

Surveys BzzAgent deploys pre and post campaign surveys for every campaign

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Coupons and Promo Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],A Transactional Window into Campaign Impact

Coupons and Promo Codes BzzAgent campaigns typically include trackable coupons / promo codes Redemption Averages

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Test vs. Control ,[object Object],[object Object],[object Object],[object Object],[object Object],Identifying Campaign Impact through Audience Comparison

Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Marketing Mix Modeling (MMM) ,[object Object],[object Object],[object Object],[object Object],Draftfield Analytics 1/1/2010 1/15/2010 1/29/2010 2/12/2010 2/26/2010 3/11/2010 3/25/2010 4/8/2010 4/22/2010 5/6/2010 5/20/2010 6/3/2010 6/17/2010 7/1/2020 1/1/2010 1/15/2010 1/29/2010 2/12/2010 2/26/2010 3/11/2010 3/25/2010 4/8/2010 4/22/2010 5/6/2010 5/20/2010 6/3/2010 6/17/2010 7/1/2020

Marketing Mix Modeling Challenges ,[object Object],[object Object],[object Object],Social media / word of mouth not easily measured in MMM due to: ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BzzAgent is a social marketing company that accelerates word of mouth to drive sales

Select 2009-2010 Clients CPG FOOD/BEV OTHER

Submit Your Questions

[object Object],[object Object],[object Object],Thank You Malcolm Faulds [email_address] Steve McLaughlin [email_address] Brian Cavoli [email_address]

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

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Naked Truth About Social Media ROI - Webinar

1. Measuring Social Media ROI Social Activation Webinar Series February 2011

2.

3.

4. Skepticism About Measuring Social Media

5. Different Types of Social Media Measurement ROI Pyramid

6.

7. BzzAgent Process Influential consumers 250+ Data points Social Impact Metric Brand Affinity/Experience Experience the product Understand the benefits Participants spread WOM and share digital content. Tracked for: - Performance - FTC compliance Target Engage Activate Our process creates large-scale advocacy for consumer products

8. Hierarchy of Social Measurement Practices Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation Measurement Practices to Evaluate Sales & ROI Impact 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling

9. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

10.

11. Surveys BzzAgent deploys pre and post campaign surveys for every campaign

12. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

13.

14. Coupons and Promo Codes BzzAgent campaigns typically include trackable coupons / promo codes Redemption Averages

15. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

16.

17. Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

18. Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

19. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

20.

21.

22.

23.

24.

25. Select 2009-2010 Clients CPG FOOD/BEV OTHER

26. Submit Your Questions

27.

Notas del editor

BC
BC
BC
BC
BC
BC
BC/MF But our network is only part of the equation. Our methodology and technical platform really make it work. In simple terms, our process is comprised of three steps: Target: finding the right people to participate in BzzCampaign Engage: creating the online and offline experience that makes Agents product experts and motivates them to share Activate: the actual peer conversations, online and face to face. This process is supported by full organization to keep participation relevant and productive. Content is monitored for appropriateness and urgent product issues. All participation is tightly measured to show campaign reach and impact.
MF
MF
MF
MF
MF
MF
MF
MF
MF
MF
SM
MF
MF
SM
SM
BC
BC/MF
BC - ALL
BC