2. Why is Social Media Relevant to Your Career?
Develop a Lifetime Network of Contacts
Obtain Feedback from Peers Outside Your Organization
More Interviews
Get Found More Easily
Shorten the Length of Unemployment
Land a Job
Stay on Hiring Managers’ Radar
www.calltocareer.com
3. Why Does Social Media Matter?
Employment:
Past, Current & Future Trends
Nearly 5 Job Seekers for Every Opening
Jobs Are Not Posted as Often
Few Jobs Filled by Recruiters
Social Media is a Cheaper Hiring Solution
Current Job is Temporary; Network is
Permanent
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6. The Financial Cost of Unemployment
Scenario
Executive at $150,000/YR
Avg Unemployment is 10.1
Months. Source: ExecuNet
1 Month of Salary = $12,500
$12,500 x 10.1 Months =
$126,250 of Lost Pay
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7. The Emotional Cost of Unemployment
Unemployed Americans are 4x
more likely than those with jobs
to report symptoms of major
depression
◦ Source: Atlanta Journal Constitution
Unemployment can lead to loss
of self esteem, stress, and
strained relationships
◦ Source: USA Today
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9. Case Study
IT executive who
had been searching
for 6 months with
no success
Joined social media
program and found
a job in six and a
half weeks
Dave Becker Social Media Success Story
www.calltocareer.com
10. Case Study
Wanted a new job but
is not a U.S. citizen
Learned to use social
media and worked
diligently at her job
search
Landed a job
Susanne Ebling Job Search Success Story
www.calltocareer.com
11. The 4 Things Everyone Must Avoid
on Social Media
Appearing Desperate
Being Self Serving
Having an Incomplete
Profile
Having a Split Focus
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12. The 5 Things Everyone Must Do on
Social Media
Have a Compelling Profile
Be Knowledgeable of
Appropriate Etiquette
Contribute
Reach Out & Connect
Attract the “Right” People
to Your Profile
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13. 3 Quick Action Steps You Can Use
Today on LinkedIn
Who is Viewing Your
Profile?
Your Professional
Headline
Question & Answer
Forum: Earn Expertise
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