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Power-
LinkedIn Power-User Strategies
        CAREEREALISM TV

        Cheryl Palmer
         President | Call to Career




                            www.calltocareer.com
Why is Social Media Relevant to Your Career?
  Develop a Lifetime Network of Contacts
  Obtain Feedback from Peers Outside Your Organization
  More Interviews
  Get Found More Easily
  Shorten the Length of Unemployment
  Land a Job
  Stay on Hiring Managers’ Radar




                                    www.calltocareer.com
Why Does Social Media Matter?

              Employment:
                   Past, Current & Future Trends
                Nearly 5 Job Seekers for Every Opening

                Jobs Are Not Posted as Often

                Few Jobs Filled by Recruiters

                Social Media is a Cheaper Hiring Solution

                Current Job is Temporary; Network is
                Permanent




                              www.calltocareer.com
Let’s Face the…

FACTS
          www.calltocareer.com
What Lies Ahead?




                   www.calltocareer.com
The Financial Cost of Unemployment
Scenario

Executive at $150,000/YR
Avg Unemployment is 10.1
Months. Source: ExecuNet

1 Month of Salary = $12,500
$12,500 x 10.1 Months =
  $126,250 of Lost Pay




                              www.calltocareer.com
The Emotional Cost of Unemployment
                  Unemployed Americans are 4x
                  more likely than those with jobs
                  to report symptoms of major
                  depression
                   ◦   Source: Atlanta Journal Constitution



                  Unemployment can lead to loss
                  of self esteem, stress, and
                  strained relationships
                   ◦   Source: USA Today




                                    www.calltocareer.com
Just the Facts: LinkedIn




Source: MediaBistro, July 26, 2011
Case Study
                 IT executive who
                 had been searching
                 for 6 months with
                 no success

                 Joined social media
                 program and found
                 a job in six and a
                 half weeks



Dave Becker   Social Media Success Story

                  www.calltocareer.com
Case Study
                  Wanted a new job but
                  is not a U.S. citizen
                  Learned to use social
                  media and worked
                  diligently at her job
                  search
                  Landed a job




Susanne Ebling   Job Search Success Story

                    www.calltocareer.com
The 4 Things Everyone Must Avoid
on Social Media
 Appearing Desperate

 Being Self Serving

 Having an Incomplete
 Profile

 Having a Split Focus




                        www.calltocareer.com
The 5 Things Everyone Must Do on
Social Media
                Have a Compelling Profile

                Be Knowledgeable of
                Appropriate Etiquette

                Contribute

                Reach Out & Connect

                Attract the “Right” People
                to Your Profile




                   www.calltocareer.com
3 Quick Action Steps You Can Use
Today on LinkedIn
 Who is Viewing Your
 Profile?

 Your Professional
 Headline

 Question & Answer
 Forum: Earn Expertise




                         www.calltocareer.com
Who is Viewing Your Profile?




                     www.calltocareer.com
Who is Viewing Your Profile?




                     www.calltocareer.com
Your Professional Headline




                    www.calltocareer.com
Question and Answer Forum




                  www.calltocareer.com
Specia    ffer — Ti e                        i ited


     i   edI   Pr fi e Review

               $20
   y avai ab e u ti   ve ber 22               2011




                      www.calltocareer.com
Cheryl Palmer
                 (877) 743-9521
         Cheryl.Palmer@CallToCareer.com



http://www.calltocareer.com/linkedinreview/
Cheryl Palmer
President, Call to Career
           (877) 743-9521
   Cheryl.Palmer@CallToCareer.com




                      www.calltocareer.com

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Power-UserLinkedIn

  • 1. Power- LinkedIn Power-User Strategies CAREEREALISM TV Cheryl Palmer President | Call to Career www.calltocareer.com
  • 2. Why is Social Media Relevant to Your Career? Develop a Lifetime Network of Contacts Obtain Feedback from Peers Outside Your Organization More Interviews Get Found More Easily Shorten the Length of Unemployment Land a Job Stay on Hiring Managers’ Radar www.calltocareer.com
  • 3. Why Does Social Media Matter? Employment: Past, Current & Future Trends Nearly 5 Job Seekers for Every Opening Jobs Are Not Posted as Often Few Jobs Filled by Recruiters Social Media is a Cheaper Hiring Solution Current Job is Temporary; Network is Permanent www.calltocareer.com
  • 4. Let’s Face the… FACTS www.calltocareer.com
  • 5. What Lies Ahead? www.calltocareer.com
  • 6. The Financial Cost of Unemployment Scenario Executive at $150,000/YR Avg Unemployment is 10.1 Months. Source: ExecuNet 1 Month of Salary = $12,500 $12,500 x 10.1 Months = $126,250 of Lost Pay www.calltocareer.com
  • 7. The Emotional Cost of Unemployment Unemployed Americans are 4x more likely than those with jobs to report symptoms of major depression ◦ Source: Atlanta Journal Constitution Unemployment can lead to loss of self esteem, stress, and strained relationships ◦ Source: USA Today www.calltocareer.com
  • 8. Just the Facts: LinkedIn Source: MediaBistro, July 26, 2011
  • 9. Case Study IT executive who had been searching for 6 months with no success Joined social media program and found a job in six and a half weeks Dave Becker Social Media Success Story www.calltocareer.com
  • 10. Case Study Wanted a new job but is not a U.S. citizen Learned to use social media and worked diligently at her job search Landed a job Susanne Ebling Job Search Success Story www.calltocareer.com
  • 11. The 4 Things Everyone Must Avoid on Social Media Appearing Desperate Being Self Serving Having an Incomplete Profile Having a Split Focus www.calltocareer.com
  • 12. The 5 Things Everyone Must Do on Social Media Have a Compelling Profile Be Knowledgeable of Appropriate Etiquette Contribute Reach Out & Connect Attract the “Right” People to Your Profile www.calltocareer.com
  • 13. 3 Quick Action Steps You Can Use Today on LinkedIn Who is Viewing Your Profile? Your Professional Headline Question & Answer Forum: Earn Expertise www.calltocareer.com
  • 14. Who is Viewing Your Profile? www.calltocareer.com
  • 15. Who is Viewing Your Profile? www.calltocareer.com
  • 16. Your Professional Headline www.calltocareer.com
  • 17. Question and Answer Forum www.calltocareer.com
  • 18. Specia ffer — Ti e i ited i edI Pr fi e Review $20 y avai ab e u ti ve ber 22 2011 www.calltocareer.com
  • 19. Cheryl Palmer (877) 743-9521 Cheryl.Palmer@CallToCareer.com http://www.calltocareer.com/linkedinreview/
  • 20. Cheryl Palmer President, Call to Career (877) 743-9521 Cheryl.Palmer@CallToCareer.com www.calltocareer.com