SlideShare una empresa de Scribd logo
1 de 6
How much for a
new
perspective?
Anna Grzelec, project manager
Artistic Intervention
collaboration between an
organisation and an artist
long term project
employees and artist
together in a collectively
owned project
focus on the process; final
product not a requirement
Artistic Interventions
in a
research perspective
Motivation
New ideas
Change ability
PR
Communication
Focus on the process =
focus on the creativity
and innovation potential
of the individuals
Contributes to new ideasContributes to new ideasContributes to new ideasContributes to new ideas
which can lead to newnewnewnew productsproductsproductsproducts…
OR new marketsnew marketsnew marketsnew markets
OR higher efficiencyhigher efficiencyhigher efficiencyhigher efficiency
OR better work environmentbetter work environmentbetter work environmentbetter work environment
OR improved cooperationimproved cooperationimproved cooperationimproved cooperation
ETCETCETCETC
Create unexpected meetings –
create CLASHES that PROVOKE
Provide the meeting with structure
and support –
stimulate the interaction and
cross-fertilization
intermediary organisation/bridge
Create unexpected meetings –
create CLASHES that PROVOKE
Provide the meeting with structure
and support –
stimulate the interaction and
cross-fertilization
intermediary organisation/bridge
The bridge makes sure the
The bridge makes sure the
The bridge makes sure the
The bridge makes sure the
clash generates something
clash generates something
clash generates something
clash generates something
positive for all stakeholders
positive for all stakeholders
positive for all stakeholders
positive for all stakeholders

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Ccc 09 tillt goteburg anna grzelec

  • 1. How much for a new perspective? Anna Grzelec, project manager
  • 2. Artistic Intervention collaboration between an organisation and an artist long term project employees and artist together in a collectively owned project focus on the process; final product not a requirement Artistic Interventions in a research perspective Motivation New ideas Change ability PR Communication
  • 3.
  • 4.
  • 5. Focus on the process = focus on the creativity and innovation potential of the individuals Contributes to new ideasContributes to new ideasContributes to new ideasContributes to new ideas which can lead to newnewnewnew productsproductsproductsproducts… OR new marketsnew marketsnew marketsnew markets OR higher efficiencyhigher efficiencyhigher efficiencyhigher efficiency OR better work environmentbetter work environmentbetter work environmentbetter work environment OR improved cooperationimproved cooperationimproved cooperationimproved cooperation ETCETCETCETC
  • 6. Create unexpected meetings – create CLASHES that PROVOKE Provide the meeting with structure and support – stimulate the interaction and cross-fertilization intermediary organisation/bridge Create unexpected meetings – create CLASHES that PROVOKE Provide the meeting with structure and support – stimulate the interaction and cross-fertilization intermediary organisation/bridge The bridge makes sure the The bridge makes sure the The bridge makes sure the The bridge makes sure the clash generates something clash generates something clash generates something clash generates something positive for all stakeholders positive for all stakeholders positive for all stakeholders positive for all stakeholders