This is a SlideShare version of an interactive computer based tutorial that will help students learn, practice and reinforce skills needed to write an advertisement using who, what, when, where, why & how.

1. Creating an
Advertisement Using the
5-W’s and an H
Corey Jermaine Anderson | Broadcasting I | Commercials, PSA’s and Advertisements – 1
Click HERE to Begin the Tutorial

2. Tutorial Basics
 This is an interactive tutorial. You will use
it to further your knowledge on using the
5-W’s and an H to generate
advertisements.
Navigation Bar  Click the button to advance to the
next slide in a section.
• Home
 Click the button to view a previous
• Tutorial Basics slide in a section.
• Lesson Overview
 The Navigation Bars on the side will also
• Guided Practice help guide you on your tutorial.
• Assessment  Please complete each section of the
tutorial as it is designed for your benefit.
You Have Completed This Section. Click [Lesson Overview] on the left to Continue.

3. Lesson Overview
 This semester we have
learned various ways to
create an advertisement.
Navigation Bar
 Advertisements are also
• Home
• Tutorial Basics called Spots.
• Lesson Overview
 The text of an
• Guided Practice
• Assessment advertisement or spot is
called Copy.

4. Lesson Overview
 Using the 5-W’s and an H to create
copy helps ensure that you have
Navigation Bar covered all the bases for whatever you
• Home are trying to advertise.
• Tutorial Basics
 There are many ways to start an
• Lesson Overview
• Guided Practice advertisement. Here are a few:
• Assessment  You can begin with a surprising fact
 Describe the setting
 Use dialogue
 Ask a question

5. Lesson Overview
The 5-W’s and an H
 WHO is the subject or target audience?
 WHAT is being advertised or promoted?
Navigation Bar
 WHEN is the right time for the audience to take
advantage of what you are advertising?
• Home
• Tutorial Basics  WHERE is the audience able to take advantage of
• Lesson Overview what is being advertised?
• Guided Practice  WHY would the target audience be interested or
• Assessment why is this being advertised?
 HOW is the target audience able to take advantage
of what is being advertised?

6. Lesson Overview
When you turn in copy for class it should
have the following information and
formatting included:
Navigation Bar
 Your Name
• Home  The Commercial Title
• Tutorial Basics  The Time Stamp ( :30s or 60s)
• Lesson Overview
 All Copy is TYPED IN CAPITAL LETTERS
• Guided Practice
• Assessment  Use Times New Roman Font
 Your Font Should Be 16 Point
 Copy Should be Double-Spaced
You Have Completed This Section. Click [Guided Practice] on the left to Continue.

7. Guided Practice
Legacy Soul Food is
hosting a Food Tasting.
The owner has agreed to
offer $10 to the 3 best
Navigation Bar commercial writers. Let’s
see if you can identify the
• Home 5-W’s and an H. On the
next few slides you will
• Tutorial Basics have the opportunity to
• Lesson Overview practice using the 5-W’s
• Guided Practice and an H. You may want
to jot down your answers
• Assessment to use them for your
assessment at the end of
this tutorial.

8. Guided Practice
The 5-W’s and an H
 WHO is the subject or
Navigation Bar
target audience?
• Home
• Tutorial Basics  Haute Monde
• Lesson Overview
• Guided Practice  Helen Neely
• Assessment
 Legacy Soul Food

9. Guided Practice
The 5-W’s and an H
 WHAT is being
Navigation Bar
advertised or
• Home promoted?
• Tutorial Basics
• Lesson Overview  Ethereal Sounds
• Guided Practice
• Assessment  Food Tasting
 Art Show

10. Guided Practice
The 5-W’s and an H
 WHEN is the right time
Navigation Bar for the audience to take
advantage of what you
• Home
are advertising?
• Tutorial Basics
• Lesson Overview  August, 4th 2012
• Guided Practice
• Assessment  This Weekend
 In a Few Months

11. Guided Practice
The 5-W’s and an H
 WHERE is the audience
Navigation Bar able to take advantage
of what is being
• Home
advertised?
• Tutorial Basics
• Lesson Overview  Mud Island
• Guided Practice
• Assessment  The Restaurant
 Clark Opera
Memphis Center

12. Guided Practice
The 5-W’s and an H
 WHY would the target
Navigation Bar audience be interested
or why is this being
• Home
advertised?
• Tutorial Basics
• Lesson Overview  New Shoes
• Guided Practice
• Assessment  City Annexations
 Promote Legacy
Soul Food

13. Guided Practice
The 5-W’s and an H
 HOW is the target
Navigation Bar audience able to take
advantage of what is
• Home
being advertised?
• Tutorial Basics
• Lesson Overview  On YouTube
• Guided Practice
• Assessment  Purchasing Tickets
 Walking on Beale St.
You Have Completed This Section. Click [Assessment] on the left to Continue.

14. Click Here to Take the Assessment
and Create Your Spot.
Your Efforts Could Earn You $10 | I wish you well!
Remember the guidelines for writing Copy. On this assessment you will not be able to use 16 Point Font, however you will
follow al other formatting procedures.. Feel free to review them in the
Lesson Overview Section by clicking HERE. | To View the Flyer again and draft your commercial, click HERE.

15. Back to Guided Practice
Right On!

16. I Don’t Think So…
Back to Guided Practice
Try Again