5. Wild poliovirus cases, India
1934
2100
1800
1600
1500
1200 1126
900 874
741
676
600 559
265 268
300 225
134
66 42
1 0 0
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013*
•Data as on 19 April 2013 P1 wild P2 wild P3 wild
Data source WHO
6. Detect the barriers
• Community/religious
leaders/institutions did not
believe in the program
7. Who are these influencers ?
Ration Shop
Owners Religious
Leaders
Local
healers Barbers
Panchayat
Shopkeepers Members
Teachers
8. Capacity Building of Influencers
•Knowledge was built more on technical
information and how to motivate influencers
to support the program.
9. Strategic
communication Polio partners
strategies together
approach
Answering every doubt, questions with facts & patience
• One to one
• Group meeting (big & small)
This resulted…
1. Positive appeals from religious leaders/Institutions
10.
11. Strategic
communication Polio partners
strategies together
approach
Answering every doubt, questions with facts & patience
• One to one
• Group meeting (big & small)
This resulted…
1. Positive appeals from religious leaders/Institutions
2. Influencers became positive communicator for polio & routine
immunization program
3. Influencers started supporting the mobilizers & vaccination
teams during the campaign
4. Mosque announcements initiated at village level
5. Provide support in creating enabling environment for
immunization
12. Appreciating the efforts
•Efforts done by the influencers are recognized at the
block, district and state level.
•Evidence based impacts shared with every individual
influencers
•Certificates, mementos are given to more than 6500
influencers twice in a year.
13. Average no. of remaining resistant houses at the end of SIA
campaign in districts covered by CGPP India, Oct.2007-Sep. 2012
1200
1107
CMC Area Non-CMC Area
1000
% children under 5 years received OPV at booths
800
600
554
426
400 384
334
279 257 196
200 242 189
0
Oct'07 - Sep'08 (FY 08) Oct'08 - Sep'09 (FY 09) Oct'09 - Sep'10 (FY 10) Oct'10 - Sep'11 (FY 11) Oct'11 - Sep'12 (FY 12)
11 SIAs 11 SIAs 10 SIAs 10 SIAs 7 SIAs
Fiscal year and number of SIA campaigns
14. Building strong hope towards polio
free India……………
• Rukshar, the
Last Polio
case of India
• Date of onset
Jan 13, 2011
16. Learning
• Child mobilization activity can be replicated in
any project
• Simple/indigenous participatory tools can be
used for capacity building of field staff in any
project
• Community members can be mobilized for
active participation in any program
First Dialogue and figures – Animation, recorded dialogues (if possible)
Why we are going H-t-H
Examples of resistance
What was the main reason of resistance – going into the route cause of resistance – big religious institutions – JamaMasjid, JamiaMelia etc. linkages established from National – village (province) level
Teachers total # of influencers 5 per CMCs x 1300 CMCs= 6500 influencers
Facts and Patience – Patience was the main essence of this approach – again n again contact
Facts and Patience – Patience was the main essence of this approach – again n again contact
Box with animation highlighting the influencers name