Expert Panel: Decoding the Impact of the iOS 14 Update

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The document summarizes a webinar about decoding the impact of the iOS 14 update on mobile marketing. It provides an agenda for the webinar including presentations from experts on topics like opt-in rates for app tracking transparency, changes to measurement and attribution, targeting, collecting first-party data, and bidding strategies. It also includes a poll to gauge participants' main questions and concerns after the iOS update and announces the availability of a consultation with a privacy expert.

Marketing

Decoding the
Impact of the
iOS 14 Update
EXPERT PANEL

Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05

Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
3
*AdAge Best Places to Work 2019-2021

Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

Our Speakers
Liz Emery
Senior Director of Mobile
& Ad Tech Solutions
Ron Konigsberg
Chief Growth Oﬃcer
Tommy Yannopoulos
Director of Sales
Henry Wang
Senior Product Marketing
Manager

What we’ll
cover
● Opt-in rates with the ATT prompt
● Measurement and attribution
● Changes in targeting
● Collecting ﬁrst party data
● Transitions in DSPs
● Bidding strategies
● The role of MMPs
6

In what areas do you have the most
questions and concerns after the iOS
update?
● How many customers have opted into the ATT prompt
● How to change my measurement and attribution efforts
● How to effectively bid in the absence of IDs
● How to adapt to the changes with integration
POLL

Schedule Your
Consultation
with a Privacy
Expert

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social Media Marketing PPT-Includes Paid media

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Kraft Mac and Cheese campaign presentation

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Developing Marketing Strategies and Plans kotler

AmirNasiruog

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Expert Panel: Decoding the Impact of the iOS 14 Update

1. Decoding the Impact of the iOS 14 Update EXPERT PANEL

2. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by end of week 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05

3. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $2B #1 700+ 3 *AdAge Best Places to Work 2019-2021

4. Some of Our Clients Our Recognition For commerce leaders of today and the future

5. Our Speakers Liz Emery Senior Director of Mobile & Ad Tech Solutions Ron Konigsberg Chief Growth Oﬃcer Tommy Yannopoulos Director of Sales Henry Wang Senior Product Marketing Manager

6. What we’ll cover ● Opt-in rates with the ATT prompt ● Measurement and attribution ● Changes in targeting ● Collecting ﬁrst party data ● Transitions in DSPs ● Bidding strategies ● The role of MMPs 6

7. In what areas do you have the most questions and concerns after the iOS update? ● How many customers have opted into the ATT prompt ● How to change my measurement and attribution efforts ● How to effectively bid in the absence of IDs ● How to adapt to the changes with integration POLL

8. Panel Discussion

9. Schedule Your Consultation with a Privacy Expert

10. Q&A

11.

12. Thank you!