1. Public Relations * Event Management * CRM

2. WE ARE CHANCE
We are committed and proactive. We listen to you, we hear you and
we response before you ask.
We are passionate and professional. We are creative and we are
excellent in execution.
We are your best business partner and we are with visions.
Company
Overview

3. ABOUT US
Chance PR is a full service PR firm to provide each individual client
with innovate and original ideas, tailed made account services,
personal attention by sophisticated management team. We deliver
targeted, comprehensive, strategic and highly effective PR plan to
obtain the business objective of the client.
We understand our clients, the brands, and the products with a
thoughtful knowledge: we work closely as a team with clients and
maintain a solid and long-term relationship;
We build up the best share of voice of all clients through professional
expertise and solid execution.
We deliver targeted, comprehensive, strategic and highly effective
PR campaigns.
Company
Overview

4. OUR STRENGTH
Solid relationship with the media and influential's
We have strong connection with the most influential media including
luxury, lifestyle, business and travel titles, focusing on Beijing,
Shanghai, spreading to 2nd tier cities.
Our local connection with hi-society & influential adds great value to
our clients.
Marketing public relation expertise: brand building practice
We do brand building and it is our un-replaceable strength. We help
clients build business because we emphasize business value and
benefits. We create a plan for reaching key decision makers, and
implement tactics that ensure our client’s messaging reaches target
audience. We work with client to achieve the company goal.
Strong & effective execution
We can quickly response to our client and deliver highly-effective and
exquisite execution for both PR & event needs.
Company
Overview

5. Capabilities
&
Service
We offer total solution and tailor-made plan
Research and Strategic Planning – Supporting client business
goals through breakthrough campaigns rooted in research, driven
by creativity and designed to deliver results.
Media Relations – Executing high-impact media exposure on local,
national and international and special interest levels based on in-
depth understanding of client goals and positioning and extensive
media contacts and relationships.
Web 2.0 – Social media marketing, email campaigns, blogs,
websites, podcasts, text messaging, search engine marketing.
Special Events – Creating and implementing attention-generating
events for internal and external audiences to promote brand
messaging and product launches.
Innovative Marketing – Grassroots marketing, word-of-mouth
promotions, media tours, video news release, speakers bureau.

6. Our
Management
Team
Leadership is commitment and responsibility.
Amanda Liu, Account Director
Amanda’s strong academic background , in-depth PR insight in
fashion, luxury, art related industry as well as understanding of
the local market enables her to provide clients with accurate,
detailed industry information and to develop very efficient and
comprehensive PR and media strategies.
Amanda is acute in observing local market trends, social
developments & new technology innovations. She has been well
trained for utilizing the trends to convert them to powerful PR &
communication tools.
The client Amanda served including Burberry, Dior Watch,
Richard Mille, DKNY Jeans, Z Fair, FED, Barbie etc.

7. Our
Management
Team
Leadership is commitment and responsibility.
Sophia Yang, Senior PR Manager
Sophia has 7 years solid PR experience in luxury and fashion
industry. Her strong ability lies in media management in China
mainland.
Sophia also has an excellent and instinctive understanding of
clients and their needs. She works with her clients for years and
always get positive affirmation from client.
With a bachelor’s degree from Shanghai International Studies
University with emphasis on International Journalism, she
understands the market and client’s need well. She also had
international working experience in APCO Worldwide, IPG group
etc.
Her clients includes Bally, Zenith, A|X, Calvin Klein Jeans, Calvin
Klein Underwear, Swarovski, Wrangler , Etam, Stella Luna etc.

8. Our
Management
Team
Leadership is commitment and responsibility.
Candy Huang, Event Director
After receiving her graduate degree in Australia, Candy works in
Taipei over 10 years as show director, and 6+ years in Shanghai as
event director.
With over 16-year experiences in luxury and fashion industries,
Candy has integrated her exceptional insights and can always deliver
high-quality event management to meet various clients’ needs.
Candy’s cross-cultural experience in the events industry gives her an
international perspective that translates into her unique approach to
create one-of-a-kind events.
Candy has been successfully served the clients for Bally, Clarins,
Cerruti, Dior Watch, Vertu, Chaumet, Richard Mille, Fendi, Stella
Luna, Etam etc.

9. Clients
Overview

10. Case
Sharing
BALLY | PR . EVENT INNOVATIONS
CELEBRITY MANAGEMENT

11. Case
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12. Case
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RICHARD MILLE | PR . EVENT INNOVATIONS

13. Case
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14. Case
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SALON BY SURRENDER | PR . EVENT INNOVATIONS

15. Case
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16. Case
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WRANGLER| PR

17. Case
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18. Case
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SWAROVSKI CRYSTALLIZED| PR . EVENT INNOVATIONS

19. Case
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20. Case
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BURBERRY| 2ND TIER CITIES PR . EVENT INNOVATIONS

21. Case
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22. Case
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STELLA LUNA| EVENT INNOVATIONS . PR

23. Case
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24. Case
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FED| EVENT INNOVATIONS . PR

25. Case
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26. Case
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CALVIN KLEIN JEANS| PR . EVENT INNOVATIONS

27. Case
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28. Case
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CALVIN KLEIN UNDERWEAR| PR . EVENT INNOVATIONS

29. Case
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30. Case
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FENIX| E-PR MANAGEMENT

31. Case
Sharing
FX| Annual Dinner Event