GE 3 Contemporary World Report

1. INTERCONTINENTAL DRIFT:
CULTURE, MEDIA AND
GLOBALIZATION
PRESENTED BY: YSA MAE IGNO & CARL SARMIENTO

2. GLOBALIZATION
 IS A PROCESS THROUGH WHICH EVENTS, DECISIONS AND ACTIVITIES IN ONE PART OF THE WORLD CAN
COME TO HAVE SIGNIFICANT CONSEQUENCES FOR INDIVIDUALS AND COMMUNITIES IN QUITE DISTANT
PARTS OF THE GLOBE.
 CREATES AND AVENUE WHERE THE FRATERNIZATION OF CULTURES BECOME POSSIBLE DESPITE THE
EVIDENT CONSTRAINTS DUE TO GEOGRAPHICAL SEGREGATION.
 ALLOWS THIS PENETRATION OF ONE CULTURE INTO ANOTHER CULTURE UNKNOWINGLY, CULTURAL
EXCHANGE BECOMES A BY-PRODUCT OF THESE PROGRESSIONS.

3. MARTIN KHOR
 FORMER PRESIDENT OF THE THIRD WORLD NETWORKS IN MALAYSIA,CONSIDERS GLOBALIZATION AS A
FORM OF COLONIZATION.
 THE FAST PACED IMPORT AND EXPORT OF PRODUCTS AND SERVICES AND OF COURSE THE PREVALENCE
OF SOCIAL MEDIA ARE SOME OF THE MANY OBVIOUS MANIFESTATIONS OF THIS DIFFUDION OF
CULTURES.
 EVERYWHERE YOU TURN, PEOPLE ARE ALWAYS PLUGGED IN TO THE WORLD WIDE WEB . A WIDE ARRAY
OF INFORMATION IS MADE AVAILABLE AT THE PALM OF IUR HANDS.
 WITH A SIMPLE TAP OF THE FINGER, THE WORLD OPENS UP OFFERING INFINITE POSSIBILITIES.

4. THE ROLE OF SOCIAL MEDIA
 WRITERS AND ACADEMICS ALIKE CONSIDER THE PAST, OUR HISTORY,AS A PROOF THAT SOCIAL
INTERACTION IS VITAL TO THE SURVIVAL OF MANKIND.
 WE STRATED FROM SIMPLE TRIBES TO CITIES TP WHAT WE NOW RECOGNIZE AS NATION-STATES: IN
EACH OF THESE DEVELOPMENTAL PHASE, PEOPLE ESTABLISH SOCIAL INFRASTRUCTURES MANIFESTED
THROUGH COMMUNITY, GOVERNMENT AND MASS MEDIA TO MENTION A FEW.
 THESE INSTITUTIONS ENABLE US TO ACCOMPLISH TASKS WE COULDN’T DO FOR OURSELVES, UNDER
NORMAL CIRCUMSTANCES SUCH AS, PROTECTION FROM FOREIGN INVADERS AND PROMOTE PEACE
AMIDST ALL THE CHAOS HAPPENING ALL AROUND.

5. THE ROLE OF SOCIAL MEDIA
 AT THE ONSET OF GLOBALIZATION, GLOBALISTS PROPHESIZED A WORLD WITH PERMEABLE BORDERS,
CONNECTIONS UNHINDERED BY PHYSICAL DIFFICULTIES.
 COUPLED WITH TECHNOLOGICAL INNOVATIONS LIKE SATELLITES,THE INTERNET, COMPUTERS AND
MOBILE CELLULAR PHONES THE INTERCONTINENTAL EXCHANGE OF IDEAS, PHILOSOPHIES AND
ADVOCACIES HAS BEEN INTENSIFIED A HUNDRED FOLDS.
 THE PREDICTED EXPLOSION OF RAPID INTERCONNECTEDNESS OF PEOPLES AROUND THE WORLD IS
NOW A BOOMING REALITY.

6. FUNCTION
 THE UNDERSTANDING OF THE RELATION BETWEEN MEDIA AND GLOBALIZATION SHOULD NOT BE
RESTRICTED TO THE DIFFERENCES OF INTERNET SPEED AMONG COUNTRIES; WHICH COUNTRY IS THE
LEADING GIANT IN TECHNOLOGY PRODUCTION; OR TO THE NUMBER OF VIEWS A WORLDWIDE MOVIE
PREMIERE HAS.
 BEING ACTIVE USERS OF MEDIA, IT IS ALSO OUR DUTY TO LOOK INTO THE EFFECTS OF THIS
CONSUMERIST ATTITUDE TO OUR CULTURAL IDENTITY,IDEOLOGY AND VALUES SYSTEMS,
 ASIDE FROM THE EVIDENT “UNEVEN” PROCESS OF MEDIA GLOBALIZATION OCCURING WORLD WIDE;
WHICH IMPLIES THAT ITS EFFECTS AND CONSEQUENCES ARE NOT IDENTICALLY
EXPERIENCED,GLOBALISTS RECOGNIZE A CERTAIN “POWER GEOMETRY” AT WORK.
 ACCORDINGLY, IT TALKS ABOUT THE IDEA THAT SOME GROUPS ARE MORE IN-COMMAND THAN THE
OTHERS IN TERMS OF THE PROLIFERATION OF IDEAS AND TO AN EXTENT SPECIFIC INTEREST A
DICTATOR.

7. MORE THAN CULTURAL IMPERIALISM:
CONTRA- FLOWS AND HYBRIDIZATION

8. CULTURAL IMPERIALISM
 AS DEFINED BY THE ANTROPOLOGISTS AND SOCIOLOGISTS, AS “THE IMPOSITION BY ONE USUALLY
POLITICALLY OR ECONOMICALLY DOMINANT COOMUNITY OF VARIOUS ASPECTS OF ITS OWN CULTURE
ONTO ANOTHER, NON-DOMINANT COMMUNITY.”
 WITH THE ASSISTANCE OF MANY FORMS OF MASS MEDIA, IT CREATED A STEADY INFLUX OF IDEAS
WHICH ARE USUALLY WESTERN IN NATURE, AS ARGUED BY MANY REVIEWS OF GLOBALIZATION.
 IT IS THROUGH MEDIA AND ADVERTISING THAT PEOPLE FROM ALL WALKS OF LIFE IN THE PHILIPPINES
CAME TO KNOW PRODUCTS SUCH AS IPHONES,NIKE,STARBUCKS,SAMSUNG AND OTHER FOREIGN
MERCHANDISES.

9.  THE GLOBAL SPHERE IS CONTINUOSLY BEING BOMBARDED AND AFFECTED WITH MEDIA MESSAGES
CARRYING WESTERN IDEOLOGY TO A POINT THAT , SOME WOULD BELIEVE, INTIMIDATES THE REST OF
THE WORLDS NATIVE THOUGHTS AND PHILOSOPHIES.
 BEING RATIONAL CREATURES FACED WITH THE REAL THREAT OF LOSING A NATIONS IDENTITY DUE TO
CULTURAL IMPERIALISM, SEVERALCOPING MECHANISMS COME INTO PLAY.

10. CONTRA-FLOWS
 ONE OF THE MOVEMENTS THAT IS DEDICATED TOWARD OPPOSING THE BLIND ACCEPTANCE OF
FOREIGN CULTURES .

11. TO BETTER UNDERSTAND THIS CONCEPT, LET US
CONSIDER THE CASE OF THE MUSIC INDUSTRY.
JUST RECENTLY, A KOREAN ALL-GIRLS GROUP KNOWN TO MANY AS MOMOLAND HAS TAKEN THE GLOBAL
MUSIC INDUSTRY BY STORM. SUDDENLY THE KOREAN POPULAR CULTURE SUCH AS THEIR MUSIC,
HAIRSTYLE,FASHION, FOOD ETC, EMERGED AND IT FOUND ITSELF MAKING A SCENE IN THE GLOBAL ARENA.
THE USUAL TREND WAS IS TO PATRONIZE WESTERN MEDIA, BUT WITH RISING ACTS COMING FROM THE
EAST, IT SHOWS THE CAPABILITY OF NATIONS TO CHALLENGE THE DOMINANT MAINSTREAM MEDIA.

12. CULTURAL HYBRIDITY, HYBRIDIZATION
• THIS PERSPECTIVE HIGHLIGHTS THE INTERFACE OF GLOBALIZATION AND LOCALIZATION AS TRADITIONS
AND OTHER CULTURAL FORMS DIFFUSE WITH THE MAINSTREA. THIS ENTAILS CHANGING SOME OF THE
ASPECTS OF MAINSTREAM CULTURE TO MATCH THE NEEDS OF LOCALITY.

13. KEY FEATURES OF HYBRIDIZATION
a) MIXING PREVIOUSLY SEPARATE CULTURAL SYSTEMS, SUCH AS MIXING ELITE ART OF OPERA WITH
POPULAR MUSIC;
b) DETERRITORIALIZATION OF CULTURAL PROCESSES FROM THEIR ORIGINAL PHYSICAL ENVIRONMENT TO
NEW FOREIGN CONTEXTS AND;
c) IMPURE CULTURAL GENRES THAT ARE FORMED OUT OF THE MIXTURE OF SEVERAL CULTURAL
DOMAINS.

14. • BUT UP TO THIS POINT, THE QUESTION THAT CONTINUES TO BATTLE SCHOLARS IS THE EXTENT OF THE
ROLE OF MEDIA IN THE PROPAGATION OF TRANSNATIONAL CULTURES. PROVIDED THAT CULTURES HAVE
ALREADY COME IN CONTACT THROUGH HISTORIES OF TRADING , WELFARE, AND BONDAGE AREN’T
CULTURES HYBRID PRIOR TO THE EXPLOSION OF TECHNOLOGY? DID MEDIA JUST AMPLIFY THE ALREADY
EXISTING PROCESS OF CULTURAL DIFFUSIOIN?

15. THANK YOU FOR LISTENING!