Insights into how to use Strategyzer's Value Proposition Canvas and the benefits of customer discovery, identifying and solving their problems and adding value.
2. Aim
Aim:
•To introduce the Value Proposition Tool
Objectives:
1.Define the Value Proposition
2.Explain Customer Segments
3.Illustrate the Product Market Fit
4. Value Proposition Canvas
• It makes clear how to create value for
your customers.
• It helps design products and services
your customers wants.
Download
http://businessmodelgeneration.com/canvas/vpc
15. Summary
Aim:
•To introduce the Value Proposition Tool
Objectives:
1.Define the Value Proposition
2.Explain Customer Segments
3.Illustrate the Product Market Fit
Goal is to have good product/market fit. (from slideshare: http://www.slideshare.net/juliusparrisius/value-proposition-canvas-explained)
What job is you customer tryig to get done?
What pains do they have?
What gains are they hoping for?
What prodduct/service is you value propostion based?
How are they pain killers?
How are they deliverig gains?
https://www.youtube.com/watch?v=aN36EcTE54Q
https://www.youtube.com/watch?v=xTtvwAmjais
Value Proposition
What is the job the customer is trying to get done or solve a problem.
What are the pains and the gains that she has when she comes to buying salad.
What are the gains she wants to have healthy food etc. talking to the customer.
Observe everything around the customer segment.
Now we want to look at what we are offering as a response.
Value proposition is the offer: product, services, features
How do the product/services benefit/fit to the customer.
Describe how product/services are pain killers, eg buying online instead of standing in line in the physical shop
Gain creators
Need to get both right/both together
Goal is to have good product/market fit. (from slideshare: http://www.slideshare.net/juliusparrisius/value-proposition-canvas-explained)
What job is you customer tryig to get done?
What pains do they have?
What gains are they hoping for?
What prodduct/service is you value propostion based?
How are they pain killers?
How are they deliverig gains?
https://www.youtube.com/watch?v=aN36EcTE54Q
https://www.youtube.com/watch?v=xTtvwAmjais
Value Proposition
What is the job the customer is trying to get done or solve a problem.
What are the pains and the gains that she has when she comes to buying salad.
What are the gains she wants to have healthy food etc. talking to the customer.
Observe everything around the customer segment.
Now we want to look at what we are offering as a response.
Value proposition is the offer: product, services, features
How do the product/services benefit/fit to the customer.
Describe how product/services are pain killers, eg buying online instead of standing in line in the physical shop
Gain creators
Need to get both right/both together