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3M Fast & Innovative: increasing 3M growth rate in electrical market KirillGurskiyRomanGurskiyNicolayRazumeevKristinaVyacheslavova
The highest rating among all fourth-year students of the Financial Management department for academic success Winner of the competition among students of Financial University, Moscow State University, Higher School of Economics and MGIMO for receiving  scholarships at VTB Bank Publication of the article “Current stage of Investment Market Economic Situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions” Cambridge ESOL International Certificate in Financial English Cambridge ESOL Business English Certificate Vantage Course of lectures on IFRS,   Ernst & Young, certificate of accomplishment Course of lectures on IFRS,   Ernst & Young, certificate of accomplishment Cambridge ESOL Business English Certificate Vantage Football: Played in FC Spartak Moscow 1997-2005. The winner and the prize-winner of many Russian and international tournaments Ping pong (table tennis): Member of “Financial academy” team on table tennis (1 place in  Financial academy tournament in 2009, 2010) Communication skills, analytical thinking, good in teamwork, ready to work under the stress LLC «SHtrading»  Financial Department The courses of business English «ICFE», Moscow, Financial University under The Government of the Russian Federation, (2009 – present time) Cambridge ESOL International Certificate in Financial English Cambridge ESOL Business English Certificate Vantage Publication of the article “Current stage of investment market economic situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions”  Course of lectures on difficult aspects of taxation; PricewaterhouseCoopers, certificate of accomplishment The courses of business English «ICFE», Moscow, Finance University under The Government of Russian Federation, (2009 – present time) «The school of a young banker», Swedbank. Trainings attended: Service standards; The best presentation; efficient communications; Banking department presentations. (August,2010) «EF School»,London, (August,2009) Swedbank Methodology Department of Accounting of banking operations Internship; August , 2010 The Moscow City Government, The Moscow City economic policy and development Complex June-July, 2010 Financial University under the Government of the Russian Federation Financial Management Faculty Course of lectures on IFRS,   Ernst & Young, certificate of accomplishment The winner of  the Science Week 2010 of the Financial University with the article “Real Innovations” , Foreign languages department
Increase brand awareness and sales of electrical products
? Advertising campaign Direct Advertising Advertising on TV
Advertising campaign The price of one TV commercial lasting no longer than 30 seconds ,[object Object]
Encompasses not only the target audience,[object Object]
Direct Advertising  The price of one TV commercial  immediately after the beginning of TV shows ,[object Object]
Doesn’t exceed 3M marketing budget,[object Object]
Sponsorship of the largest exhibitions of scientific ideas ,[object Object]
Costs only 7% of marketing budget
Keeping the image of an innovative company
Attracting the best minds of Russia,[object Object]
Retail Continue to develop  3MnewMedia Newsletter Coop with TV-programs  Popular in Regions Popular in Moscow Introduce Russian version of the website section  «Submit Your Idea» Create Page of 3M on Vkontakte and other Russian analogues Advertising the 3M’s  contest "Bright Ideas" Integration of 3M Draw-it-game as free application for iPad +10-20% Brand recognition Jan 1, 2015  2011 time period
Industrial Expos  2 2 1000m Rur per 100m Arkhangelsk Ekaterinburg Interstroy-expo Mosbuild Volgo-expo 1’350’000 Sib-expo Irkutsk Stroy-sib 5 days 2 3’240’000 Rur per m average
Industrial Expos  6’480’000 Rur  Mosbuild Volgo-expo 6 month April November Trainings  Productscharacteristic  Internet How to use Why 3Mis better
Projected sales Total growth 2011 - 2015 556%
Current Points of sales Murmansk St. Petersburg Moscow Samara Voronezh Kazan Yekaterinburg Rostov-na-Donu Novosibirsk Perm Khabarovsk Kemerovo Krasnodar points of sales number EТМ АВС electro 13 75  2015 MPO Electromontaj ElectroMir  2011 time period
Introduction of new points of sales Structure of outlets
Potential Points of sales Petrozavodsk Veliky Novgorod Arkhangelsk Moscow Tula Kursk Lipetsk Belgorod Tambov Ryazan Tver Vologda Cherepovets Surgut Nizhny Novgorod Samara Tolyatti Chelyabinsk Tomsk Krasnoyarsk  Khabarovsk Omsk Astrakhan Pyatigorsk Krasnodar Novorossiysk Barnaul Kurgan Magnitogorsk Chita Irkutsk Vladivostok Current Distributors Abakan New Distributors
Various scenarios Normal (≈30%) Difficult to predict exactly as P ≈ 60%

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This is it

  • 1. 3M Fast & Innovative: increasing 3M growth rate in electrical market KirillGurskiyRomanGurskiyNicolayRazumeevKristinaVyacheslavova
  • 2. The highest rating among all fourth-year students of the Financial Management department for academic success Winner of the competition among students of Financial University, Moscow State University, Higher School of Economics and MGIMO for receiving scholarships at VTB Bank Publication of the article “Current stage of Investment Market Economic Situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions” Cambridge ESOL International Certificate in Financial English Cambridge ESOL Business English Certificate Vantage Course of lectures on IFRS, Ernst & Young, certificate of accomplishment Course of lectures on IFRS, Ernst & Young, certificate of accomplishment Cambridge ESOL Business English Certificate Vantage Football: Played in FC Spartak Moscow 1997-2005. The winner and the prize-winner of many Russian and international tournaments Ping pong (table tennis): Member of “Financial academy” team on table tennis (1 place in Financial academy tournament in 2009, 2010) Communication skills, analytical thinking, good in teamwork, ready to work under the stress LLC «SHtrading» Financial Department The courses of business English «ICFE», Moscow, Financial University under The Government of the Russian Federation, (2009 – present time) Cambridge ESOL International Certificate in Financial English Cambridge ESOL Business English Certificate Vantage Publication of the article “Current stage of investment market economic situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions” Course of lectures on difficult aspects of taxation; PricewaterhouseCoopers, certificate of accomplishment The courses of business English «ICFE», Moscow, Finance University under The Government of Russian Federation, (2009 – present time) «The school of a young banker», Swedbank. Trainings attended: Service standards; The best presentation; efficient communications; Banking department presentations. (August,2010) «EF School»,London, (August,2009) Swedbank Methodology Department of Accounting of banking operations Internship; August , 2010 The Moscow City Government, The Moscow City economic policy and development Complex June-July, 2010 Financial University under the Government of the Russian Federation Financial Management Faculty Course of lectures on IFRS, Ernst & Young, certificate of accomplishment The winner of the Science Week 2010 of the Financial University with the article “Real Innovations” , Foreign languages department
  • 3. Increase brand awareness and sales of electrical products
  • 4. ? Advertising campaign Direct Advertising Advertising on TV
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  • 10. Costs only 7% of marketing budget
  • 11. Keeping the image of an innovative company
  • 12.
  • 13. Retail Continue to develop 3MnewMedia Newsletter Coop with TV-programs Popular in Regions Popular in Moscow Introduce Russian version of the website section «Submit Your Idea» Create Page of 3M on Vkontakte and other Russian analogues Advertising the 3M’s contest "Bright Ideas" Integration of 3M Draw-it-game as free application for iPad +10-20% Brand recognition Jan 1, 2015 2011 time period
  • 14. Industrial Expos 2 2 1000m Rur per 100m Arkhangelsk Ekaterinburg Interstroy-expo Mosbuild Volgo-expo 1’350’000 Sib-expo Irkutsk Stroy-sib 5 days 2 3’240’000 Rur per m average
  • 15. Industrial Expos 6’480’000 Rur Mosbuild Volgo-expo 6 month April November Trainings Productscharacteristic Internet How to use Why 3Mis better
  • 16.
  • 17. Projected sales Total growth 2011 - 2015 556%
  • 18. Current Points of sales Murmansk St. Petersburg Moscow Samara Voronezh Kazan Yekaterinburg Rostov-na-Donu Novosibirsk Perm Khabarovsk Kemerovo Krasnodar points of sales number EТМ АВС electro 13 75 2015 MPO Electromontaj ElectroMir 2011 time period
  • 19. Introduction of new points of sales Structure of outlets
  • 20. Potential Points of sales Petrozavodsk Veliky Novgorod Arkhangelsk Moscow Tula Kursk Lipetsk Belgorod Tambov Ryazan Tver Vologda Cherepovets Surgut Nizhny Novgorod Samara Tolyatti Chelyabinsk Tomsk Krasnoyarsk Khabarovsk Omsk Astrakhan Pyatigorsk Krasnodar Novorossiysk Barnaul Kurgan Magnitogorsk Chita Irkutsk Vladivostok Current Distributors Abakan New Distributors
  • 21. Various scenarios Normal (≈30%) Difficult to predict exactly as P ≈ 60%
  • 23. 3M Fast & Innovative The End Not yet