Short introduction to various tools available to monitor online mentions. Regardless of the size of your business, chances are good that people are talking about you and your brand on social networks and blogs. In this workshop we cover a range of monitoring tools you can use to get started.

1. HOW-TO: Monitor Social
Media & Blog Mentions
Who's Talking About You Online?

2. MY EXPERIENCE (USING ALERTS)
● High-Volume Affiliate Marketing
● High-Profile Reputation Management

3. WHAT TO TRACK
● Personal names (all execs)
● Company names (all DBAs)
● Taglines
● Internet domains (includes urls & emails)
● Phone numbers
● Mailing addresses / geographic regions
● Competitors (above)
● Spelling variations (“ ”, OR)
● Top keywords & hashtags
● "all-time high" OR "all-time low"

4. HOW TO USE MENTIONS
● Automate responses
● Customized offers (5min rule)
● Customer support (you or competitors)
● Be helpful / answer questions
● Sentiment analysis
● Find timely blog post topics
● Engage in relevant / trending discussions
● Track referrals & find customer advocates
● Extend community invitations
● Ride news waves

5. THE TOOLS
● google.com/alerts
● mention.net
● sproutsocial.com
● yahoo.com/alerts
● socialmention.com
● hootsuite.com
● trackur.com
● grouphigh.com
● kurrently.com
● icerocket.com
● boardtracker.com

6. AUTOMATED SCREENSHOTS
http://iecapt.sourceforge.net
Warning: very techy
Can be alert-triggered
Test results for:
● different users
● different sites
● different locations
● ???

7. EVEN MORE TOOLS
http://socialmediatoday.com/node/1458746

8. The Mobile Minute
Android Device Manager
https://www.google.com/apps/mydevices

9. 10x.to/eureka
chris@chrismohritz.com