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When Design Met Anthropology: Case Study of Social TV Peripherals

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Christina Wasson
Christina Wasson

The document discusses the emergence of design anthropology as a hybrid field that brings together design and anthropology. It provides examples of companies that employ design anthropologists and describes how anthropological fieldwork methods like ethnography are useful for exploratory design research. The document also presents a case study of a collaboration between anthropologists and designers at Motorola to research social TV watching behaviors and gather ideas for peripheral devices to enable shared TV viewing experiences.

TecnologíaDiseño
1 de 33
When Design Met Anthropology Christina Wasson
Outline of presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prior social science partners with design ,[object Object],[object Object]
How design met anthropology ,[object Object],[object Object],[object Object],[object Object]
What is ethnography? ,[object Object],[object Object],[object Object],[object Object]
Why ethnography appeals to designers ,[object Object],[object Object],[object Object],[object Object]
Emergence of “design anthropology” ,[object Object],[object Object],[object Object],[object Object],[object Object]
The downside of popularity ,[object Object],[object Object],[object Object],[object Object]
Theories in design anthropology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods in design anthropology: data collection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods in design anthropology: analysis ,[object Object],[object Object],[object Object],[object Object]
Collaboration between anthropologists and designers
What can go wrong in the collaboration ,[object Object],[object Object]
E-Lab’s partnership between research and design ,[object Object],[object Object]
E-Lab’s work process: the bowtie model
Case study Social TV Peripherals: Ethnographic Research and Design Implications Client: Motorola Spring 2008
Social TV ,[object Object],[object Object]
Peripheral devices ,[object Object],[object Object],[object Object]
Fieldwork ,[object Object],[object Object]
Participatory design sessions ,[object Object],[object Object],[object Object],[object Object]
Tangible models of social TV peripherals
Explanatory frameworks ,[object Object],[object Object],[object Object]
Family dynamics around the remote
Family dynamics around the remote
Family dynamics around the remote
How copresent families watch TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How copresent families watch TV
How copresent families watch TV
How copresent families watch TV
Mobility while watching TV
Ideas from participatory design sessions ,[object Object],[object Object],[object Object]
Conclusions: collaboration between design and anthropology in a time of economic crisis ,[object Object],[object Object],[object Object],[object Object]
Questions?

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