Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.

2. The Three A’s of Brand YOUThe Three A’s of Brand YOU
• Articulate Your Brand
Attributes
• Attract Your Ideal Tribe
with Branded Content
• Amplify Your Digital
Footprint
Attract
Articulate
Amplify

3. Articulate
The Four V’s of Brand YOU
• Value
• Voice
• Visuals
• Variation
Hello.
My Brand is . . .

8. Did Readers Hear You?
• Google Alerts
• Social Mention
• TweetBeep
• ITTT
• Twitter List
• Facebook Shares

9. Visibility Through Branded ContentVisibility Through Branded Content
* Your Name Online ** Your Name Online *
• Blog posts
• Characters – who to cast
• All Posts on Social Media Platforms
• Video and audio
• Essays and opinion pieces
• Radio, television and print
interviews
• Comments on other people’s
websites
• Photos shared from conferences
• Blog posts
• Characters – who to cast
• All Posts on Social Media Platforms
• Video and audio
• Essays and opinion pieces
• Radio, television and print
interviews
• Comments on other people’s
websites
• Photos shared from conferences
Attract

11. The Brand
is You

12. Brand YOUBrand YOU
ArticulateArticulate ★★ AttractAttract ★★ AmplifiedAmplified

14. Your Brand PropertiesYour Brand Properties
Amplify