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How to to Build a Platform, Balance a Personal Life and Create a Bestseller without Killing Your Spouse, Alienating Your Friends or Running Screaming into the Night

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Cindy Ratzlaff
Cindy Ratzlaff

How to choose where to put your social media marketing minutes so you still have time to write books.

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1 How to build a platform, balance a personal life, and create a bestseller. . . Without killing your spouse, alienating your friends or running screaming into the night.
Social Book Marketing Strategy The Social 360° Strategy Three A’s of Book/Brand Marketing 6 Top Marketing Points on Facebook Contests, Sweeps and Giveaways, Oh My! Cross Platform Tools and Tips Advertising on a budget Private Groups
The Social 360°
Guided by the 3 A’s
Social Order of Things Blog – home base FB - #1 Social Twitter – amplify Pinterest – find influencers YouTube – to create intimacy
Facebook:Facebook: PagePage vsvs ProfileProfile
Metadata Magic
Cover Strategy = Billboard
Cover Strategy = Anticipation
Cover Strategy = Sell
Cover Strategy = Awareness
Giveaways = Like, Share, Comment
Contests, Sweeps, Giveaways Woobox.com Tabsite.com Rafflecopter.com Heyo.com Offerpop.com Wishpond.com
What should I post? Photos Quote Graphics Videos Text only Updates Audio Integrate Other Platforms
Free Graphics Tools
Free Video Tools
Timesaving Tools: Auto Tweet
Find your fans
Work Smarter, Not Harder Make Your Content Work Make it easy to share Woobox = free
Real Time = Relationships 22 Social Hangouts#Hashtags
Advertise on a budget Split test image Split test copy Split test audience Review daily Facebook.com/advertising
VIP Fan Access •Exclusive chats •Exclusive access •Exclusive discounts •Exclusive events •Exclusive access Facebook.com/about/groups
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