Blogging: Research, Topic Selection and Writing Styles/Tips

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Cindy Stephenson

Cindy Stephenson's presentation at WordCamp Victoria, November 14, 2009.

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WordCamp Victoria Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009

Focus on your reader: ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],For each of these we’ll consider:

Research helps you: ,[object Object],[object Object],[object Object],[object Object]

Research Strategies ,[object Object],[object Object],[object Object],[object Object]

Some interesting examples… ,[object Object],[object Object],[object Object]

American Red Cross ,[object Object],http://www.redcross.org/

American Red Cross: uses research to identify key influencers http://www.redcross.org/

The CEO blogger: going beyond standard web metrics The Merrill Dubrow Blog http:// www.marcresearch.com/blogs/merrill /

25 Things I Learned on Google Trends – Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4

Tudorwilliams An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differences! http://tinyurl.com/mn4soy

Want more on research? ,[object Object],[object Object],[object Object],[object Object]

Becoming known in your niche gives you: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Specialize ,[object Object],[object Object],[object Object],[object Object]

http://www.problogger.net/about-problogger/

http://www.copyblogger.com/keyword-research/

Finding success in your niche ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting your message out effectively leads to: ,[object Object],[object Object],[object Object],[object Object]

Before you start writing: ,[object Object],[object Object]

Have a clear message: ,[object Object],[object Object]

Be your own editor: ,[object Object],[object Object],[object Object]

Appearance matters ,[object Object],[object Object],[object Object],[object Object],[object Object]

More on writing? ,[object Object],[object Object],[object Object],[object Object]

Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Photo Credits (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]

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Blogging: Research, Topic Selection and Writing Styles/Tips

1. WordCamp Victoria Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009

2. Focus on your reader

10.

11.

12.

13. American Red Cross: uses research to identify key influencers http://www.redcross.org/

14. The CEO blogger: going beyond standard web metrics The Merrill Dubrow Blog http:// www.marcresearch.com/blogs/merrill /

15. 25 Things I Learned on Google Trends – Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4

16.

17. Tudorwilliams An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differences! http://tinyurl.com/mn4soy

18. http://surveymonkey.com

19.

20. http://kdpaine.blogs.com/ @kdpaine

21.

22. http://www.sinicom.com/ @sinickasa

23. Research helps you focus on your reader

24.

25.

26. http://www.problogger.net/about-problogger/

27. http://www.copyblogger.com/keyword-research/

28.

29. Want more inspiration?

30.

31.

32.

33.

34.

35.

36.

37.

38.

39. Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]

Blogging: Research, Topic Selection and Writing Styles/Tips

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