Region: France Industry: Public sector Employees: 1500 Business Issue: Transformation of city and citizen service BACKGROUND • Drancy was one of the poorest cities in France in 2000. • City was losing population and experiencing high crime rates. • Lack of business infrastructure discouraged new employers. GOAL • Reverse the net outflow of citizens from the city, decrease crime, and attract more businesses by transforming Drancy into a leading technology and commerce center through investments in new networking and collaborative video tools. SOLUTION • Cisco TelePresence implemented for global communication. • Cisco WebEx adopted for critical supplier communication. • Cisco Flip Video camcorders and software engaged to speed time to communicate and improve clarity of messaging. • Cisco Video Surveillance Manager, in combinations with Cisco Physical Access Control, for local and national police safety and security activities. • Fiber network managed by Cisco Nexus 7000 series switch to enable virtualization, data center growth, and high performance. RESULTS • Attracted new site for Eurocopter, resulting in 750 new jobs • Attracted top engineering school, which will bring 1700 students and 200 professors to area • Reduced crime by 30 percent to become the second-safest suburb of Paris • Initiated program to provide computer education to 7000 schoolchildren • Saved thousands of Euros in travel time and related expenses. Increased productivity, bridging government and suppliers

1. Harnessing the Power of Video to Become
France’s Most Innovative Community
CUSTOMER PROFILE Today, a visit to Drancy, located
Region: France
in the northeastern suburbs of
Industry: Public sector
Employees: 1500
Paris, France, reveals a vibrant
Business Issue: Transformation of city and citizen service
community of 66,000 people.
BACKGROUND
The streets are safe thanks to CCTV video shared between
• Drancy was one of the poorest cities in France in 2000.
local and national police, the library offers computer
• City was losing population and experiencing high crime rates. education to elderly citizens, parents can access user-
• Lack of business infrastructure discouraged new employers. friendly, web-based applications to monitor their children’s
progress in school, and new businesses are coming to town.
GOAL
• Reverse the net outflow of citizens from the city, decrease In the near future, a top engineering school will bring 1700
crime, and attract more businesses by transforming Drancy into students and 200 professors to the area. Drancy is a city
a leading technology and commerce center through invest-
on the move, and it is all thanks to the vision of the city’s
ments in new networking and collaborative video tools.
forward-looking leadership team and a comprehensive
SOLUTION business transformation initiative based on Cisco® video
solutions and networking technology.
• Cisco TelePresence implemented for global communication.
• Cisco WebEx adopted for critical supplier communication.
It was not always such a pretty picture. Drancy entered the
• Cisco Flip Video camcorders and software engaged to speed new millennium as one of the poorest cities in France. The
time to communicate and improve clarity of messaging.
population was declining due to crime-ridden streets, lack
• Cisco Video Surveillance Manager, in combinations with Cisco of jobs, and low income levels, which caused residents to
Physical Access Control, for local and national police safety and
seek opportunities in Paris and beyond. Businesses had no
security activities.
incentive to move to Drancy. Citizens, schools, hospitals
• Fiber network managed by Cisco Nexus 7000 series switch to
and non-profit organizations had limited access to the
enable virtualization, data center growth, and high performance.
Internet and other modern technologies.
RESULTS
• Attracted new site for Eurocopter, resulting in 750 new jobs
• Attracted top engineering school, which will bring 1700
students and 200 professors to area
• Reduced crime by 30 percent to become the second-safest
suburb of Paris
• Initiated program to provide computer education to 7000
schoolchildren
• Saved thousands of Euros in travel time and related expenses.
Increased productivity, bridging government and suppliers
1 © 2011 Cisco and/or its affiliates. All rights reserved.

2. Remarkably, over the past 10 years, Says Mayor Jean Christophe Lagarde: five years later, it became the first city
Drancy transformed itself into one of “Drancy was a communist city for in France to use the cloud. In 2008-9,
the most innovative cities in France. 66 years, with no businesses. Now, it led the way in consolidating its data
The result of this transformation our city has become a hub for high- center network and deployed desktop
has resulted in a reversal in the net tech industries and higher education and switch virtualization.
outflow of citizens, increasing the
through the advent of new networking
city’s population by 6000, while
technologies. We owe a debt of
simultaneously reducing crime by
an estimated 30 percent (Figure 1). gratitude to Cisco for its support of our
Drancy is also successfully attracting city’s transformation, in terms of both
new businesses to create jobs for superior technology and the creation
local residents. Through the use of of real business value.” In 2009, Drancy discovered the
new video solutions and applications, power of video for collaboration
on top of the development of a Exciting Innovations and communications. First the city
modern data center and deployment installed Cisco TelePresence™ as a
of a citywide fiber network for Cisco partnered with Drancy to help service for attracting businesses that
use by citizens, businesses, and formulate the vision for the city’s need to collaborate across France
government, Drancy’s use of new transformation to a modern, connected and the globe. Drancy also boasts
video technologies and tools have community by identifying the right the largest closed-circuit TV (CCTV)
demonstrated the city’s commitment solutions to turn that vision into reality. installation in the country for crime
to becoming a technology-savvy As a first step in its journey, Cisco prevention and community building.
community. This is further evidenced set up a series of proof-of-concept Drancy also recognized the value of
by a top engineering school’s recent demonstrations to show how the live video collaboration, embracing
decision to open operations in Drancy solutions and products would work. Cisco WebEx™ for communications
and to offer classes in the area. In Drancy’s team then worked with Cisco between and among key partners and
short, Drancy has become a very nice to customize the solutions, as required, city government to speed decision
place to live and work. to fit the city’s needs. making and curtail expenses. Cisco
Flip Video™ camcorders have been
Population of Drancy Drancy began its modernization selected as a key method of sharing
70000
and video adoption by laying a fiber video content and information
68000
network in 2005. The network is between departments and suppliers
66000
currently available in all municipal as well as first-hand from citizens.
64000
buildings and schools, as well as
in one-quarter of all residencies.
62000
60000
However, the aggressive move to
58000
video is not unusual for Drancy. It has
56000
1962 1968 1975 1982 1990 1999 2007
many technology “firsts” to its credit. In
2002, it was the first city in France to
Figure 1 deploy voice over IP (VoIP) technology;
2 © 2011 Cisco and/or its affiliates. All rights reserved.

3. A Safer City of the police and are reporting 20 experience is invaluable, creating more
percent more incidents. In the past, efficient and connected teams while
Among other things, the multifaceted Drancy had one of the highest crime saving organizations travel time and
transformation of Drancy significantly rates among the 40 suburbs of Paris; expenses. As a result, Eurocopter will
reduced crime and helped build now it ranks as the second-safest, add 750 jobs and provide business
community trust in the police force. a stunning improvement from being for 275 contractors in the area, while
Drancy installed CCTVs in 2005, and number 30 on the list. Eurocopter’s presence will help local
in 2009, implemented Cisco Physical retailers and business owners (Figure 2).
Access Manager and Cisco Video Building New Jobs and
Surveillance Manager. Now, more than
300 cameras across the city provide Enriching Skills through Jobs
Created 750
coverage for approximately 60 percent
Video
of the city and feed real-time data to
both national and municipal police. The improved network infrastructure Contractors 275
Further enhancing the effectiveness of and related services are also turning
the system, officers on both forces can Drancy and the surrounding area into
simultaneously access the video feed a magnet for science and technology. Figure 2
on the road, using connected notebook Eurocopter, the largest turbine
computers. helicopter company in Europe, needed
to accommodate their growth. It will
“CCTVs are as important to the soon open a new site near Drancy, Complementing the influx of new
cops as their cars,” notes Mayor in the city of Le Bourget. Le Bourget, business investment, one of France’s
Lagarde. “The crime rate has dropped along with Dugny, is one of two top engineering schools will also take
significantly, and now Drancy is one neighboring cities that utilize Drancy’s advantage of the new infrastructure
of the safest cities in the area.” In fact, new data center. Because of this, La by establishing a campus in Drancy
crime rates have gone down by about Bourget is able to offer Eurocopter (Figure 3). The new data center,
30 percent, with a corresponding 30 a modern network infrastructure
percent increase in the number of and access to tools, such as Cisco
solved crimes. Providing the video TelePresence, that are already in place. Teachers 200
feed to both municipal and national
police resulted in less duplication of Having access to new and innovative
effort, better use of time, and improved technologies is a plus for an aerospace
coordination. And there’s an important leader like Eurocopter. The ability to Students 1,700
side benefit: As the police force connect engineering teams no matter
became more effective at fighting where they are via the immersive,
crime, citizens became more trusting face-to-face Cisco TelePresence Figure 3
3 © 2011 Cisco and/or its affiliates. All rights reserved.

4. network infrastructure, and Cisco rich, real-time information so city Drancy, with the benefit of the fiber
TelePresence were significant officials can communicate better to network and the Cisco Nexus® 7000,
factors in the school’s decision to the citizenry and collaborate better to has laid the groundwork for the
open new classes in Drancy. The respond to changing conditions. transition to pervasive video, whereby
school plans to provide a globally citizens and employees will be able
collaborative experience, through “Now we give Flip to the city workers; to take advantage of video-enabled
those technologies, to its students video is a much more immediate services and technologies anywhere.
and faculty by allowing them to and effective way to capture and Other leading examples of the use of
connect with other universities describe activities,” says David video in Drancy:
around the world. In fact, younger Larose, CIO of Drancy. “You don’t have
students in Drancy are already using to write a report. You take a video • Drancy plans to offer an online video-
Cisco TelePresence to help them “go and are talking while Flip’ing. Your sharing community to citizens and
global” without actually leaving the commentary is captured, and you just employees alike so that they can take
city. Today, secondary school and a video, for example, with Flip Video,
have to upload your videos and you
lycée students practice their language and upload it directly for the mayor or
can broadcast it to anyone you want.” specific city workers to review and
skills via Cisco TelePresence with
act upon.
students in other countries. They are The use of Flip Video cameras is not
conversing with peers in the United limited to government employees. In • Transporting the elderly from nursing
States and Australia in English and another valuable applications, tenants homes to hospitals can be incon-
practicing German with counterparts venient and expensive. Drancy is
moving into apartments can now
in Germany. In essence, through Cisco investigating how to integrate Cisco
use Flip cameras to record building HealthPresence between the resi-
TelePresence, they are experiencing inspections, eliminating the burden of dences for the elderly and hospitals,
foreign exchange locally. cumbersome written reports. so that communication and diagnos-
tics between patient and doctor is a
Flip cameras have transformed In addition to using Flip Video to push of a button away.
building and city works. Previously, record project progress, the mayor has
the mayor or head of public works • Drancy is examining how to provide
requested that City Council meetings city services via video in citizen’s
received written progress reports be recorded and distributed online to houses for the elderly who are not
on city maintenance activities, often citizens. He has plans to communicate physically able to travel to citizen
days after work was completed. to citizens online with video blogs service offices.
Today, city workers use Flip Video captured on a Flip Video camera. Both
cameras to record projects as they activities will strengthen the bond
are in progress, for example, how a between the city and its community
water main is leaking. This provides with immediacy and visual impact.
4 © 2011 Cisco and/or its affiliates. All rights reserved.

5. In a few years, Drancy will have Cisco No Trade-Offs The network will grow to support
TelePresence in every classroom video mail and video collaboration,
in Drancy. If health reasons prevent Moving forward, Drancy will continue social media, and online chats. CIO
children from attending classes either to assess the return on investment and Larose anticipates the day will soon
as a group (e.g., the recent issues with effectiveness of its new technologies, arrive when citizens will communicate
the H1N1 virus) or as individuals (e.g., factoring in increased tax revenue from with their government via video,
a personal illness), they will be able to Eurocopter and the new engineering instead of the phone, when the
attend classes via video. school. It will take several years to elderly will see their doctors and
measure educational improvements family from their living rooms, when
Improving Productivity such as higher achievement among students will participate from home
primary school students; similarly, the with their classrooms, when teachers
The new video solutions and possible expansion of CCTV use will will meet with parents over video
infrastructure have also resulted in depend on crime trends over time. for conferences, and when local
major productivity improvements for The expanded adoption of Cisco businesses of all sizes will meet over
city workers, while simultaneously TelePresence will enable business video with new customers anywhere
enhancing the quality of their work leaders, students, and government in the world.
environment and improving morale. to collaborate effortlessly no matter
“With collaboration tools like WebEx, where they are. “With Cisco, there are no trade-offs.
Cisco TelePresence, desktop We can capture value from technology
virtualization, and VoIP phones, our Drancy’s leadership team will continue transitions, and still operate as a lean
employees can work just as effectively to adapt to the changing landscape and efficient city government to help
from home as from the office,” says and the expectations of next- ensure an excellent quality of life for
David Larose, CIO of Drancy. “What’s generation workers. “These young our citizens. We aim to make Drancy
more, approximately 20 percent people will expect personalized web the most innovative city in France, and
of offsite meetings are now virtual. content, lightning-fast query response we are confident that Cisco can help
With Cisco WebEx, we are able to time, sophisticated video capabilities, us do this, particularly in the area of
communicate clearly and efficiently portals rather than websites, all the video for citizens, business and the
with partners. No longer must people innovations that technology has to city government. Soon everyone will
from the education and IT departments offer,” says CIO Larose. “Working wonder how we ever communicated
have to travel hours to meet software closely with Cisco, we will satisfy without the richness and immediacy of
developers. With the rich video in these requirements while continuing to video.”
Cisco WebEx, we can share exactly contain operational expenses.”
what needs to be updated instantly
and clearly.” Drancy’s vision for the future includes
transforming not just the technologies
available to citizens, but the entire
communication experience for citizens.
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