2. CONTENT
Introduction
Why Use an Enterprise Event App?
3-Step Strategy for Event Success
The Future of Enterprise Events
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Must Haves for Enterprise Event Apps 2
3. According to a recent EventTrack study, a shocking 21%
of brands do not have a way of properly measuring the
effectiveness of their events, which is problematic for a
number of reasons – the biggest being because if you don’t
have KPI’s or measurement tools in place, how are you
supposed to justify your budget for next year’s events?
We at QuickMobile want you to succeed in proving ROI and
success at your events, so we‘ve put together this white paper
on how enterprise event apps can do just that.
Introduction
Must Haves for Enterprise Event Apps 3
4. Why Use an Enterprise
Event App?
Event organizers everywhere are turning to enterprise event
apps for a number of reasons, including having full control
over branding and functionality, scalability and more. But one
of the key draws of using an event app is the rich data that can
be tracked and measured to gain important insights into an
event’s performance.
Enterprise event apps can help you make
informed decisions based on big data to
ensure attendee satisfaction and overall
event success.
Must Haves for Enterprise Event Apps 4
5. Contrary to past years when
event organizers relied on
elementary performance
metrics such as number of
attendees, email database
opt-ins, and so on, event
apps have the power to
track and measure so much
more. For instance, some
of the actionable insights
event app analytics provide
include how people engage
with your app and its content
– giving you information on
what attracts and engages
attendees most. It also offers
individual attendee activity so
you know who’s influencing,
who’s following, and who’s
sitting on the sidelines –
giving you the opportunity
to improve engagement. You
can even see who attends
your event, be it a keynote
speaker session or booth
at your tradeshow, along
with individual names and
contact information. You can
also send event attendees
personalized emails or even
group in-app notifications
to alert them about an
upcoming event.
The opportunities to attract,
engage with, and delight
attendees at events are
endless. Enterprise event
apps can help you make
informed decisions based on
big data to ensure attendee
satisfaction and overall event
success.
Must Haves for Enterprise Event Apps 5
6. Think about what you and your executives would define as
a successful event. What are the goals and why are they
important? It’s paramount that you outline S.M.A.R.T. (specific,
measurable, agreed upon, realistic, and time-bound) goals at
the outset of your event planning process to safeguard your
event’s success.
3-Step Strategy for Event Success
Step 1:
Define your goals
Here are a few easy steps to ensure you
host a successful event:
6Must Haves for Enterprise Event Apps
7. Above everything else, a solid attendee experience should be
your top priority when planning and executing your event. If
you make your attendees happy, they’ll surely recommend
your events in the future to their friends and colleagues –
giving your events a boost in attendee numbers, engagement,
and reach (which has a positive trickledown effect on other
stakeholders including sponsors, media, advertisers – plus
your likely-to-increase event budget).
A true enterprise event app can help you better understand
your attendees’ interests and behavior before, during and
after an event by providing you with in-depth analytics
and insights into how they used your app, which booths or
speaking sessions they visited, and what they thought about
your event via live polling or conversations on social media.
Understanding your attendees empowers you to learn what
works and what doesn’t, so you can provide an optimal
experience to attendees in the future.
Step 2:
Put attendee experience first
Must Haves for Enterprise Event Apps 7
8. Kiss Metrics found that a whopping “82% of marketers
couldn’t quantify the data received from attendee interactions
at their corporate events”, which is surprising given that some
enterprise event apps have been providing deep insights into
attendee behavior and engagement for several years. So,
when you’re considering mobile apps for your event, be sure
to choose one that can track and measure these things – it’ll
make it much easier for you to prove the value of events
to executives and help you improve events in the future.
As QuickMobile’s Joe Kitos states in his recent blog post,
“The wealth of data contained within a mobile app can help
quantify the rich interactions between event stakeholders –
organizers, attendees, speakers, exhibitors, and sponsors.” For
best results, look for an enterprise app that provides analytics
that you can easily understand and export into a CSV file for
further analysis.
Step 3:
Review analytics & make improvements
82% of marketers couldn’t quantify the data
received from attendee interactions at
their corporate events
Must Haves for Enterprise Event Apps 8
9. Other key areas to focus on when considering using an
enterprise app for your event are functionality and usability.
Some apps can be so sophisticated that they are not user
friendly, while others may be user friendly, but are restricted
to only a few functions. Bottom line: Look for an enterprise
app that offers all of the functionality you need and can
provide a strong user experience with a clean, easy to use
interface so that attendees will actually use and enjoy the app.
Lastly, when you are shopping for an event app and
researching event data, be sure to look for an app that can
provide not only technical and behavioral data (who’s doing
what at your event and who’s influencing or voting in a live
poll), but also aggregate data. Aggregate data comes from
other external resources such as Customer Relationship
Management (CRM) or Learning Management Systems (LMS).
This type of rich data can truly be a game changer for your
ability to make decisions and delight attendees.
Be sure to look for an app that
can provide not only technical
and behavioral data, but also
aggregate data.
Must Haves for Enterprise Event Apps 9
10. The future of enterprise
events is all about attendee
experience. Enterprises will
need to know who attended
which event, where they
went during the event, how
they interacted with others
at the event and what their
opinion of the event was. If
enterprises fail to please their
attendees, the attendees will
not recommend the event
to their friends or colleagues
The Future of
Enterprise Events
and they will not be back in
the future.
To ensure event attendee
satisfaction, it’s paramount
that you provide your event
stakeholders with a user
friendly, useful app that
also offers rich analytics and
insights into everything you
need to measure surrounding
the event.
QuickMobile’s clean and simple user
interface, customizable branding and
robust functionality can help you take your
event to the next level.
Let us help you make your enterprise events a success
info@quickmobile.com quickmobile.com
Must Haves for Enterprise Event Apps 10
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