FireBell, Social Crisis Simulator (Weber Shandwick). Weber Shandwick Launches Social Crisis Simulator, FireBell http://bit.ly/w3WF81

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2. FireBell How Does it Work?
A unique Social Crisis Simulator application, In consultation with you, we concoct
FireBell creates an authentic, real-time experience a potentially devastating crisis to your
of being under attack on Twitter, Facebook, business, originating in the social space
YouTube and other social media channels.
Participating in a FireBell simulation provides social We build replicas of your social properties
media crisis training experience for your team, in a so detailed you’ll think they’re real
secure, off-the-Internet environment.
We replicate, or create from scratch, the
• Creates a live social media crisis dialogue with social properties where the scenario will play
carefully chosen stakeholders out and the personalities who will threaten
your reputation
• Simulates the stress of a real life crisis situation –
this is live! We build out a timeline for the crisis,
planning new twists and challenges at
• Utilizes realistic, working replicas of company every interaction
and third- party social properties
We bring this scenario to life in real-time,
• Prepares teams to develop social media crisis putting you and your team through a
plans through true experience trial-by-fire
Why it Matters…
The first
63% 120 minutes
of a company’s market value of a crisis can determine the public’s
is attributed to reputation perception of your organization
41%
The Economist Intelligence Unit rates
Reputation Risk
as the highest risk of global executives regard
factor to a business confidential or leaked information
appearing online as a top risk to
– greater than regulatory risk or crime their company’s reputation
To learn more or sign up for a FireBell crisis simulation, please contact:
Chris Perry | Weber Shandwick North America | 212 445 8007 | cperry@webershandwick.com
David Krejci | Weber Shandwick North America | 952 346 6158 | dkrejci@webershandwick.com
Christopher Chen | Weber Shandwick Singapore | +65 6825 8026 | cchen@webershandwick.com
Jye Smith | Weber Shandwick Australia | 61 2 9994 4466 | jyesmith@webershandwick.com
James Warren | Weber Shandwick UK | +44 (0)20 7067 0503 | jwarren@webershandwick.com
Kim Hoang | Weber Shandwick UK | +44 (0)20 7067 0719 | khoang@webershandwick.com