This document summarizes a Partner Connect Asia Pacific event hosted by Confluent. The agenda included welcome remarks and company updates from the Director of Partner Success APJ, as well as fireside chats with other Confluent leaders on topics like AWS Marketplace, product updates, and sales. There were also presentations on Confluent's growth, the rise of event streaming, upcoming product features, and a customer 360 demo. The event provided partners with information to help grow their businesses through Confluent's event streaming platform.

1. Partner Connect Asia Pacific
April 21st, 2022
Derk van Ogtrop
Director, Partner Success APJ

2. Agenda
2
Topic Speaker
Welcome &
Company Update
Derk van Ogtrop
Director, Partner Success APJ
Fireside Chat
Reene Ho
Sr Channel BDM APJ, AWS Marketplace
Product Updates
James Gollan
Staff Solutions Engineer
Fireside Chat
Confluent Sales Leaders
Deepak Ajmani | Richard Koh | Tom Green
Partner Marketing Jo Balfour - Partner Marketing Manager
Q&A / Closing Comments Derk van Ogtrop

3. Data is Changing the World

4. Winning Companies are Powered by Data
Omnichannel
on-demand access
Recommends content
based on your and other
people’s viewing habits
4
Monitors potential fraud,
sends alerts to customers,
and takes action
Real-time fraud
detection

5. Real-time, Personalized,
Customer Experiences

6. Data-Driven Operations

7. If you knew the state of every event in your
business and could harness all that data in
applications or processes….
What problems would you solve?

8. Why Invest in Confluent?

9. Confluent Growth FY21
9
Q4 Revenue of $120
million, up 71%YoY
FY’2021 revenue of
$388 million, up 64%
YoY
Q4 Confluent Cloud
revenue of $34 million,
up 211% YoY
FY’2021 Confluent
Cloud revenue of $94
million, up 200% YoY
734 customers with
$100,000 or greater in
ARR, up 43% year over
year

10. 10

11. The Rise of Event Streaming
80%
Fortune 100 Companies
Using Apache Kafka
(majority are Confluent customers)
11

12. APAC Data in Motion TAM
12
$35B Total Addressable
Market opportunity over the
next 3 years!
More than 450k companies
have downloaded Apache
Kafka in APAC + JP
Confluent Continues to
invest in APAC + JP,
Doubling in size in FY21
and Doubling again in
FY22

13. Apache Kafka Adoption in APAC + Japan
13

14. Forrester’s Total Economic Impact™ study
14
Forrester helped us identify
the business benefits of
Confluent Cloud over OSS
Kafka (their most common
inquiry on Confluent)
Forrester identified key
savings across the following
categories for Confluent
Cloud users:
Their research included:
• Interviewing multiple
customers with experience
using Confluent
• Understanding their costs and
challenges with managing
open source Kafka on their own
• Aggregating their experiences
and benefits to determine the
true value that Confluent can
help organizations realize.
● $2.5M+ of savings:
○ Development and operations
cost savings of over $1.4
million
○ Scalability and infrastructure
cost savings of over $1.1
million
● 257% return on investment
(ROI)
● A payback period of <6 months
Their research included:
• Interviewing multiple
customers with experience
using Confluent
• Understanding their costs and
challenges with managing
open source Kafka on their own
• Aggregating their experiences
and benefits to determine the
true value that Confluent can
help organizations realize.
PARTNERS ONLY
Call to action: Get copy of report
here and feel free to share with
your networks!

15. Customer Benefits
15
• Development and Operations cost
savings of over $1.4M
• Scalability and Infrastructure cost
savings of over $1.1M
• An overall 257% Return on
Investment (ROI) with a payback
period of less than six months
Call to action: Get a copy of report
here and share with your
networks!

16. Why Invest in Confluent?
16
• Apache Kafka is one of the most popular open source technologies.
• Confluent is the author and leader behind Apache Kafka, driving
adoption of Data in Motion.
• We are the only truly fully managed serverless Kafka offering in market
today, with Confluent Cloud available on all 3 Major Cloud Providers
• Our continued investment in Asia Pacific & Japan sets us up for hyper
growth over the coming 3 years, with a $35B TAM!

17. Fireside Chat
Reene Ho
Sr Channel BDM APJ,
AWS Marketplace

18. What’s New
to Confluent?
James Gollan
Staff Solution Engineer

19. What we will cover
19
The Confluent Product Advantage
A recap of the high-level differentiators for
Confluent
Feature spotlight
A quick look at a couple of key features and
how they are being used
Q1 product updates
What has launched this quarter, and why
you should care
Demo
Customer 360
1.
2.
3.
4.
Coming soon
A sneak peek at one of the features that
should be launching this quarter
5.

20. Everywhere
Be everywhere our
customers
want to be
Cloud-Native
Re-imagined
Kafka experience
for the Cloud
Complete
Enable developers
to reliably &
securely build
next-gen apps
faster
The Confluent Product
Advantage

21. Cloud-Native
Apache Kafka Reimagined for the Cloud
Api-driven
operations
Elastic
Infinite
storage
Secure
and reliable
Multitenant Usage-based
cost model
Global
Serverless
● Fully managed service
● High availability, security, reliability
● Reduced total cost of ownership

22. Data Governance
Complete
Confluent Completes Apache Kafka
Management
& Monitoring
Data Compatibility
ksqlDB &
Stream Processing
Connectors
Enterprise
Security

23. Federated streaming, hybrid
and multi-cloud.
Data syndication and replication
across and between clouds and
on-premises, with self-service APIs,
data governance, and visual tooling.
Reliable & real-time data streams
between all customer sites, so you
can run always-on streaming
analytics on the data of the entire
enterprise, despite regional or cloud
provider outages.
Everywhere:
Cluster Linking Global Central Nervous System

24. Shared schemas for every Cluster Linking use case
Global Data
Sharing
Regional Disaster
Recovery
Cluster
Migrations
Customers running across environments have an easy option to bring their schemas along
Cost effective, secure, and performant
data transport layer across public
clouds and regions.
Near real-time DR with failover to
perfectly mirrored Kafka topics on a
separate region or different cloud
provider altogether.
Prescriptive, low-downtime migrations
between cloud providers, across
regions, or from another Kafka service
to Confluent Cloud.
Bring data in motion to every cloud application—across public and
private clouds—with linked clusters & schemas that sync in real-time.

25. 2
5
Data quality and compatibility
Enforce data schema for events entering the
platform.
Control the evolution of the schema within
the system
Data discoverability and tagging
Tag events or event fields within events to
ensure data control and findability
Search across all resources within the
Confluent environment
Refresher: Gain control and
visibility of your data with
Stream Governance
● Schema registry
● Data catalog
● Stream lineage
As data is centralised within an organisation it is
more important than ever that this data is
controlled
A fundamental component of approaches such as
data mesh
Follow the flow of data throughout
the entire topology
Visualise all of your data sources,
transformations, and sinks with real time
feedback on data flows.
Debug problems quickly
Understand and control your data flows

26. Key product
updates
Q1 2022

27. 2
7
Meet your customers uptime
requirements
And let’s not forget the RTO and RPO
opportunities from multi-cloud, cluster
linking etc
99.99% SLA
Confluent Cloud standard and dedicated clusters
deployed to Multi-AZ
Infinite storage for
Azure
Effortlessly scale up storage to infinite retention on
Kafka topics with no additional compute resources
Removes any limitations on data
storage
Unlocks Confluent Cloud as a source of truth
for data across the organisation.
Confluent Cloud is now supporting more than 65
regions across all three major cloud providers`
Cloud-native Kafka

28. Role-based access
control
2
8
Accelerate developer onboarding with
granular data access controls to ensure
compliance, confidentiality, and privacy at
scale.
Centrally manage and moderate all users
and applications
within in a cluster with ability to add, edit or
remove users and permissions as your business
requires
Onboard architects, operators and
developers fast
Provides the ability to add users and set roles
using the Confluent Cloud UI, the Confluent Cloud
CLI, or our Confluent APIs
Ensure data protection and privacy
Set permissions to perform CRUD operations
(read, write, update, and delete) across all
producers and consumers of your Kafka topics
CLI
GUI API
Org Admin
Env Admin Env Admin
Cluster 1 Admin Cluster 2 Admin
Topic 1
Resource Owner
Topic 2
Resource Owner
Dev Read Only -
Topic 1
Dev Write -
Topic 2
RBAC Authorization

29. 2
9
Principal ID for org-wide usage
breakdown
Improved cost attribution across the
organisation, more insights into utilisation
levels across teams
Consumer lag
Monitor for scaling hotspots and ensure you
are tracking internal SLAs
Metrics API
Expansion
Unlock additional insights into mission-critical
workloads with enterprise-grade observability
through a single API or your existing
third-party monitoring tool.
Grafana Cloud
First-class integrations available with:
Datadog Prometheus

30. 3
0
Improve time to market, reduce
development effort
200+ connectors available, with almost 50
fully managed
Increase the value of data through
the multiplier effect
Adding more data to the platform increases
the value of all data, by providing more
opportunities for enrichment
Connectors
Highlight: Oracle CDC source connector
now available fully-managed in Confluent
Cloud
Other connectors released over the last quarter
include:
Data integration
● S3 source
● SFTP source
● SFTP sink
● Big Table sink
● Active MQ source
● Rabbit MQ source/sink
● Databricks Delta Lake sink
● Spunk sink
SaaS integration
● Pagerduty sink
● Zendesk Source

31. 3
1
Step by step instructions to build the
most common real-world ksqlDB
applications
A great way to capture customer’s
imagination for stream processing
applications
Delve into our collection of 20+ expert certified,
top stream processing use cases, which provide
code samples and step-by-step tutorials to help
you from idea to proof-of-concept, all through
simple SQL scripts.
Plus, to make it even easier, there is a one-click
button for you to launch the pre-built script
directly in Confluent Cloud.
Deliver value faster with
Stream Processing Use
Case Recipes powered by
ksqlDB

32. confluent.io/confluent-cloud
developer.confluent.io
The new one-stop shop for learning Apache Kafka, event
streaming, and associated cloud technologies. The site
comes with an extensive library of Kafka-related courses.
Get started for FREE
$400 free over
2 months from sign-up
Try our workshop!
confluent.awsworkshop.io
Paywall Removed!

33. Demo - Customer 360
33

35. 3
5
Improve code management
Provide a declarative approach to defining
your cloud environment. Manage your
Confluent Cloud resources in code
Automate critical processes
Bring a level of flow control to the
deployment and update process
Upcoming: Terraform
release
Provide a standardised approach to deploying and
managing cloud based resources.
This fits with the way customers and SIs are
wanting to build, test, deploy and manage cloud
services.
Expecting to GA in the current quarter
Support CI/CD with instant spin
up/tear down of environments
Allows for the creation of a development
cluster as part of an automated testing
process.

36. Fireside Chat
Sales Leadership
Richard Koh
Area VP
Enterprise Sales
Asia
Deepak Ajmani
Area VP Commercial
Sales APAC
Tom Green
Regional Sales
Director Enterprise
Sales ANZ

37. Marketing Update
Jo Balfour
Partner Marketing

38. Confluent @ AWS Summits - May (3 Cities)
38
Cities Dates Level
Korea
May
10-11
Gold
ASEAN
May
17-18
Gold
ANZ
May
18-19
Gold
Register now!

39. Campaign in a box - Data Warehouse Modernization
Coming soon!

40. Data In Motion Blueprint +
Enablement

41. I N V E S T M E N T & T I M E
V
A
L
U
E
Individual Use Case
Individual Team
Project
Multi-Use Case
Multi-Team Platform
Experimentation
& Early interest
1
Identify a
project
2
Mission critical, in
production,
disparate lines of
business
3
Mission critical,
connected LOBs
4
Central Nervous
System
5
Accelerate Your Journey with DIMB

42. Technical Best Practices
The collection of topics, organized by theme, that are necessary along the maturation &
implementation of data in motion. Developed over experience guiding thousands of
customers.

43. Kick-start your
Partner Enablement
journey
Thank you for choosing to invest in Confluent.
Partners are an integral part of our go to market
as we set data in motion with our customers.
In this presentation we’ll present you the
available resources to help you and your team in
this journey, from Awareness to Competency.
Individual enablement paths
Every partner has access to their own
account in the partner portal, and can
progress in their enablement at their own
pace with our on-demand enablement and
training offering
Learn from the Experts
We’ll bring you up-to-date content and you
will hear directly from our experts from the
Product, SE, PS , and Partner teams. we’ll
get you the latest updates in time, so you
can stay on top of the fast pace changes
Flexible schedule, round the clock
Wherever your team is based of, there will
be sessions available for them to join at a
suitable time. If no scheduled session is
available, you will find content available as
on-demand

44. Our Partner Technical
Enablement offering
Scheduled sessions On-demand
Join us for these live sessions
where our experts will guide you
through sessions of different level
and will be available to answer
your questions. Some examples
of sessions are below:
• Confluent 101: for new
starters
• Workshops
• Path to production series
Learn the basics with a guided
experience, at your own pace with
our learning paths on-demand. You
will also find an always growing
repository of more advanced
presentations to dig-deeper. Some
examples are below:
• Confluent 101
• Confluent Use Cases
• Positioning Confluent Value
• Confluent Cloud Networking
• … and many more
AskTheExpert
(for selected focus partners
only)
For selected partners, we’ll offer to
be included in their Company
Messaging tool (Slack, Teams etc..),
in a channel dedicated to streaming
questions
• Build CoE inside partners by
getting people with similar
interest together
• Solution discovery

45. Partner Success Team
45
Sean Guillemot
Partner Success
ANZ
Alice Yeo
Partner Success
ASEAN
Maria Tong
Partner Success
Nth Asia
Takahiro Ogawa
Partner Success
Japan
Dongwoo Kim
Partner Success
Korea
Pillai Murugeshan
Partner Success
India
Jody Nichols
Partner Solution
Engineer
Head of APAC
Leo Yuen
Partner Solution
Engineer
Nth Asia
Dudley Over
Partner Solution
Engineer
ANZ
Venky Konapur
Partner Solution
Engineer
India
Derk van Ogtrop
Director, Partner
Success APJ

46. Call To Action
1. Visit Confluent Partner Portal
2. Complete Trainings & Get Certified
3. Register Opportunities, take advantage of Confluent MDF & Rebate
Programs (5% of 1st year Contract value)
Partners.confluent.io
PartnerPortal@Confluent.io