This document provides tips for turning non-believers and slow adopters into supporters of an organization's social media efforts. It recommends taking time to build a case for social media through thought leadership, engagement, promotion and measuring results. Leaders should provide encouragement through training, demystifying social media, and tying content to programming. Resources should establish expectations regarding the time investment and costs while emphasizing storytelling and video. Leading by example and starting small can help model effective social media practices.

1. Turning Non-Believers and
Slow Adopters into your
Biggest Fans

2. the skeptics . . .
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Board Members
Donors/Partners
Executive Director
Staff
perhaps YOU?

3. CHANGE is HARD
“Everyone thinks of changing the
world, but no one thinks of changing
himself.”
– Leo Tolstoy

4. T.E.R.M.S.
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TIME
ENCOURAGEMENT
RESOURCES
MODELING
SUCCESS

5. TIME
Build the case for social media
– Thought leadership
– Engage members
– Promote donors
– Brand
– Drive interest around fundraising, special
projects
– MEASURE RESULTS

6. media.twitter.com

7. ENCOURAGEMENT
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Hands-on Training
De-Mystify
Content tied to programming
Partnership scenarios

10. RESOURCES
• Set Expectations
– Time investment
– Inexpensive, but still some $$ necessary
– Website integration
– Importance of Storytelling…VIDEO

11. MODELING
• What are similar orgs doing?
• Just START