Content is a big part of customer experience design. How can you integrate content considerations into your existing customer and user experience design processes? This presentation shows you how you content can be considered in all experience activities, at all design stages.
1. WhatAbouttheContent?
Integrating Content into your Customer Experience Processes
Melissa Breker
Kathy Wagner
October 23, 2014
Information Development World
Content Strategy Inc
2. AboutUs
Content strategy
CX Research
Tech Comm
Content strategy
Marketing
Intnl. Business
Co-Founders of Content Strategy Inc
3. What is Content Strategy?
AboutUs
We change the way people think about content.
Recent clients include:
4. What is Content Strategy?
Agenda
CX process
Why integrate content?
How do you do it?
Resources
Questions
Joinusforajourney
13. 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.
~ Forrester
https://www.linkedin.com/pulse/article/20140515123533-64515439-17-important-customer-experience-statistics-for-the-call-center
Becauseit’sgoodbusiness
14. How do you do it?
www.ContentStrategyInc.com @MelissaBreker @Kathy_CS_Inc #InfoDevWorld
55. Content Strategy Inc Blogs:
Unless otherwise specified on page, all photos in this presentation have creative commons license and were sourced through Flickr.
ContentStrategyResources
Content Strategy Books