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A Simple Marketing Question ....<br />
How would you launch a new breakfast cereal today? <br />
When Today ....<br />
What Other People Are Saying About Your Brand Is More Important Than What You Say About It ....<br />
Traditional Marketing Has Changed Because ... <br />
Things (consumer behaviour) have changed ... <br />Consumer Behaviour Has Changed ... <br />
... EVERYTHING <br />
Consumers Now Talk To Each Other(Yes ... About Your Brand)(And yes ... about that bad your  staff gave the  other day)<br />
In Case You Missed That ...<br />
What Other People Are Saying About Your Brand Is More Important Than What You Say About It ....<br />
Marketing Has Changed <br />
Loyalty, <br />not awareness,  <br />is the new goal <br />
Today,  <br />It’s About Turning Ordinary Customers Into <br />Raving Fans <br />
Rather than broadcasting your,  <br />Products and services (or benefits or features)<br />To A Mass Market <br />
But 92 % of Companies<br />Are FailingWith Customer Orientation <br />
Customer Loyalty<br />Storytelling <br />Employee Engagement<br />CustomerJourney<br />How To Create Raving Fans <br />Pos...
or easier yet, just call us ...<br />011 513 3166<br />083 288 7355<br />michael@ravingfans.co.za<br />www.ravingfans.co.z...
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Creating raving fans

Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy’s objective. You have to go beyond satisfied customers and create Raving Fans. Here’s how you do it ...

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Creating raving fans

  1. 1. A Simple Marketing Question ....<br />
  2. 2. How would you launch a new breakfast cereal today? <br />
  3. 3. When Today ....<br />
  4. 4. What Other People Are Saying About Your Brand Is More Important Than What You Say About It ....<br />
  5. 5. Traditional Marketing Has Changed Because ... <br />
  6. 6. Things (consumer behaviour) have changed ... <br />Consumer Behaviour Has Changed ... <br />
  7. 7. ... EVERYTHING <br />
  8. 8. Consumers Now Talk To Each Other(Yes ... About Your Brand)(And yes ... about that bad your staff gave the other day)<br />
  9. 9. In Case You Missed That ...<br />
  10. 10. What Other People Are Saying About Your Brand Is More Important Than What You Say About It ....<br />
  11. 11. Marketing Has Changed <br />
  12. 12. Loyalty, <br />not awareness, <br />is the new goal <br />
  13. 13. Today, <br />It’s About Turning Ordinary Customers Into <br />Raving Fans <br />
  14. 14. Rather than broadcasting your, <br />Products and services (or benefits or features)<br />To A Mass Market <br />
  15. 15. But 92 % of Companies<br />Are FailingWith Customer Orientation <br />
  16. 16. Customer Loyalty<br />Storytelling <br />Employee Engagement<br />CustomerJourney<br />How To Create Raving Fans <br />Positioning <br />
  17. 17. or easier yet, just call us ...<br />011 513 3166<br />083 288 7355<br />michael@ravingfans.co.za<br />www.ravingfans.co.za <br />Michael Cowen <br />The Business Centre, <br />Leslie Road, <br />Design Quarter, <br />South Africa, <br />2055 <br />

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