FI_SiliconValleySummer2016_ProductDevelopment_DanArkind

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Dan Arkind's slide deck for the Product Development session on August 17th, 2016. Silicon Valley Summer 2016 with Adeo Ressi semester.

Educación

Product Development
Founder’s Institute
Summer 2016

Tour Guide
Dan Arkind
Founded JobScore, an
online jobs startup
15-years recruiting,
mostly for startups

Recruiter, built JobScore for myself
2003 Idea
2006 Working product
2008 Public Launch
2013 $2M run rate
Bootstrapped, no outside investment
Over $1M hard cash investment
Offshore development team in Brazil

You are going to
create, sell and support
some crappy software

• Write the press release first
• Define the experience
• Write the FAQ & help docs
Werner Vogels
CTO - Amazon.com
Work backwards

• Organize your thoughts
• Make sure it’s easy
• Cheap, quality feedback

Invent as
little as
possible
(stand on the shoulders of giants)

Build half a product
not a half-assed product

What can we have working
by the end of the week?
By the end of the month?

Treat your time as a precious,
valuable commodity
$300 / hr

Prioritize working software
Release early and often

Have good taste:
No one cares
more than you

 Who is the user?
 What’s their problem?
 What am I supposed to
accomplish?
 Homepage Headline
 CTAs

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FI_SiliconValleySummer2016_ProductDevelopment_DanArkind

1. Product Development Founder’s Institute Summer 2016

2. Tour Guide Dan Arkind Founded JobScore, an online jobs startup 15-years recruiting, mostly for startups

3. Recruiter, built JobScore for myself 2003 Idea 2006 Working product 2008 Public Launch 2013 $2M run rate Bootstrapped, no outside investment Over $1M hard cash investment Offshore development team in Brazil

4. Idea MVP Product / Market Fit

5. Idea Profit The valley of death

6. 1. Team 2. Market 3. Product

7. Software takes 10 years

8. You are going to create, sell and support some crappy software

9. Products require behavioral change

10. Feel the PAIN

11. Focus on the PERSON

12. Understand the CONTEXT

13. Follow the $$

14. GIVE them SOMETHING

15. GET PAID

16. No $$ = DEATH

17. Idea Profit The valley of death

18. 1. Team 2. Market 3. Product

19. It’s not easy

20. It takes a team

21.

22. TRY everything

23. Figure out what you suck at

24. Ask for HELP

25. Find mentors

26. Interaction Design

27. Visual Design

28. Quantitative Market Research

29. (your cofounder)

30. • Write the press release first • Define the experience • Write the FAQ & help docs Werner Vogels CTO - Amazon.com Work backwards

31. How do I figure out the End State?

32. Idea to Offering

33.

34. Better feedback

35. • Organize your thoughts • Make sure it’s easy • Cheap, quality feedback

36. Do it manually

37. Work with what you’ve got

38. Invent as little as possible (stand on the shoulders of giants)

39. Steal shamelessly

40. Build half a product not a half-assed product

41. Start Ugly

42. Make it easy

43. It’s not about YOUR FRIENDS

44. Don’t believe your own BS

45. Get clicks

46.  Crop  Callout

47. TURK it

48. Question your questions.

49. Definition  Development Plan

50. Listen

51. Focus

52. Trust your gut

53. What you think matters doesn’t matter

54. What can we have working by the end of the week? By the end of the month?

55. Advisory Council Introduction

56. Treat your time as a precious, valuable commodity $300 / hr

57. Prioritize working software Release early and often

58. Be in the same room

59. Write stuff down and share it.

60. Hire great writers

61. You want whiners.

62. ROI “How long does that take?”

63. Turn interviewees into advocates

64. Have good taste: No one cares more than you

65. Create your Own Paper Prototype

66.  Who is the user?  What’s their problem?  What am I supposed to accomplish?  Homepage Headline  CTAs

Notas del editor

Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.
Work backwards… Got the idea from a Blog post from Amazon’s CTO where what they do internally is write the press release for a new product or feature and then work towards it.

FI_SiliconValleySummer2016_ProductDevelopment_DanArkind

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Notas del editor