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2011 06 11_presentation_nic_apowerpoint

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Courtney Holmes
Courtney Holmes

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Social Media Marketing ,[object Object]
THe Media ,[object Object],[object Object],[object Object],[object Object]
The Media ,[object Object],[object Object],[object Object],[object Object]
SOcial Media Audience Development Audience Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOcial Media Audience Development Audience Development
SOcial Media Audience Development Audience Development
SOcial Media Audience Development Audience Development
SOcial Media Audience Development Audience Development ,[object Object]
SOcial Media Audience Development Audience Development
SOcial Media Audience Development Audience Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are Your Fans? ,[object Object],[object Object],[object Object]
HOw to Talk to your Fans ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SOcial Media Engagement Engagement BE DEMOCRATIC: Allow users to post on page Don’t delete comments or posts from fans
SOcial Media Engagement Engagement EdgeRank
SOcial Media Engagement Engagement Terminology Edge: (Comment, “Like”, create, “tag,” viewing of photos, page, link). Affinity : relationship* between “engager” and news feed owner. *how much and how the two interact, how many mutual friends, Weight: Comments are weighted more than “Likes” Time Decay: Old “edges” get removed from news feed.
SOcial Media Engagement Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],How Do you Not drop off the face of the Facebook News feed?
SOcial Media Engagement Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOcial Media Engagement Engagement Conversation Calendar
SOcial Media Engagement Engagement Facebook Promotions
SOcial Media Engagement Engagement Target Messages ,[object Object],[object Object],[object Object]
SOcial Media Revenue Revenue ,[object Object],[object Object],[object Object],[object Object]
Randoms ,[object Object],[object Object],[object Object],[object Object]
NICA Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Two Experiences, One Reality http://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g

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2011 06 11_presentation_nic_apowerpoint

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. SOcial Media Audience Development Audience Development
  • 6. SOcial Media Audience Development Audience Development
  • 7. SOcial Media Audience Development Audience Development
  • 8.
  • 9. SOcial Media Audience Development Audience Development
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. SOcial Media Engagement Engagement EdgeRank
  • 15. SOcial Media Engagement Engagement Terminology Edge: (Comment, “Like”, create, “tag,” viewing of photos, page, link). Affinity : relationship* between “engager” and news feed owner. *how much and how the two interact, how many mutual friends, Weight: Comments are weighted more than “Likes” Time Decay: Old “edges” get removed from news feed.
  • 16.
  • 17.
  • 18. SOcial Media Engagement Engagement Conversation Calendar
  • 19. SOcial Media Engagement Engagement Facebook Promotions
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Twitter Two Experiences, One Reality http://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g

Notas del editor

  1. Brands our the new media producers “Brand Journalism”
  2. - groups are for collaboratin - Groups are going to be continually refined for these purposes. - Cannot transfer over group members to fans - You cannot buy ads, build apps and many other details. Examples:
  3. Partner, Partner, Partner!
  4. Maybe for leagues
  5. Broadcasting, be respectful and genuine. Quality over Quantity
  6. Dad’s Kitchen
  7. * humility - admit when wrong, don’t use unsubstantiated claims and subjective qualifiers
  8. Imagine the Facebook News feed is Google Search homepage. Is important because Page can fall of newsfeeds completely
  9. Remember it is not about you!